Brand Insights Director: Consumer-First Growth

procter & gamble international operations sa singapore branch; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Procter & Gamble International Operations Singapore Branch seeks a visionary Analytics & Insights and Brand Director to lead consumer knowledge strategies that shape superior brand concepts. You will build cutting-edge capabilities to understand consumer behaviors, needs, and perceptions, translating insights into actionable plans that drive consumer-first product development.

You will guide cross-functional teams, foster learning, and champion data-driven storytelling to influence strategic

Qualifications

• Bachelor’s degree requirement in a related field.
• Minimum 6 years experience in consumer insights or market research.
• Experience in a multinational FMCG company or Baby care business preferred.
• Ability to conduct consumer research and analyze large datasets.
• Strong communication and leadership skills.

Responsibilities

• Drive execution of strategies within the team and organization to achieve business objectives.
• Identify and lead the development of new ideas, techniques, procedures, services, or products.
• Analyze Japan & Korea Baby & Feminine care consumer data from diverse sources to draw business-relevant conclusions and identify strategic opportunities.
• Guide critical business decisions through compelling consumer insights and robust market research findings.
• Collaborate effectively across internal boundaries and with multi-functional teams to maximize job impact and foster continuous learning.
• Lead the end-to-end process of uncovering deep consumer behaviors, needs, and perceptions, translating complex information into clear, actionable insights that inform superior brand and product development.
• Learn and lead Japan Feminine care Brand Building & Marketing design as an additional responsibility.

Skills

Strategic leadership

Consumer insights

Cross-functional collaboration

Communication skills

Independent work

Analytical thinking

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, Data Science, or related field

Job description

Procter & Gamble International Operations Singapore Branch seeks a visionary Analytics & Insights and Brand Director to lead consumer knowledge strategies that shape superior brand concepts. You will build cutting-edge capabilities to understand consumer behaviors, needs, and perceptions, translating insights into actionable plans that drive consumer-first product development.

You will guide cross-functional teams, foster learning, and champion data-driven storytelling to influence strategic