Beauty Insights & Strategy Lead

Dyson; Singapore; On-site; SGD 150,000 - 210,000; Full time

Benefits offered by this job

Transport allowance

Medical insurance

Career development opportunities

Job summary

Dyson Singapore is seeking a Senior Insights Manager to lead strategic consumer and market intelligence across the Beauty portfolio. This senior role designs broad research programmes, guides pricing and product decisions, and partners with Portfolio, NPI, NPD, and Commercial teams to embed insights into development cycles.

You will translate complex data into clear, actionable recommendations, manage external vendors, and continuously improve insights processes to sustain competitive advantage

Qualifications

• Bachelor's or Master's in Market Research, Social Sciences, Business, Psychology, Statistics, or related field.
• Proven experience in insights management or consumer research within beauty, personal care, tech, or FMCG sectors.
• Experience planning and executing qualitative and quantitative studies (concept testing, user trials, conjoint, price elasticity).
• Strong data analysis and synthesis, integrating multiple sources to drive recommendations.
• Experience managing third-party research vendors and budget oversight.
• Knowledge of beauty or technology industry trends and consumer behaviour.

Responsibilities

• Lead the design and delivery of broad primary research initiatives including user trials, owner surveys, concept testing and pricing studies.
• Synthesize data into clear, actionable recommendations for product propositions and pricing across the Beauty portfolio.
• Oversee external market intelligence and integrate insights into portfolio and product strategy.
• Partner with Portfolio, NPI, NPD, Competitor Intelligence, and Commercial teams to support data-driven decisions.
• Present findings to executive leadership and translate insights into actionable next steps.

Skills

Insights management

Market research

Qualitative research

Quantitative research

Data analysis

Vendor management

Cross-functional collaboration

Communication skills

Presentation skills

Education

Bachelor's or Master's in Market Research or related field

Job description

Dyson Singapore is seeking a Senior Insights Manager to lead strategic consumer and market intelligence across the Beauty portfolio. This senior role designs broad research programmes, guides pricing and product decisions, and partners with Portfolio, NPI, NPD, and Commercial teams to embed insights into development cycles.

You will translate complex data into clear, actionable recommendations, manage external vendors, and continuously improve insights processes to sustain competitive advantage