Analytics & Insights and Brand Director

procter & gamble international operations sa singapore branch; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Procter & Gamble International Operations Singapore Branch seeks a visionary Analytics & Insights and Brand Director to lead consumer knowledge strategies that shape superior brand concepts. You will build cutting-edge capabilities to understand consumer behaviors, needs, and perceptions, translating insights into actionable plans that drive consumer-first product development.

You will guide cross-functional teams, foster learning, and champion data-driven storytelling to influence strategic

Qualifications

• Bachelor’s degree requirement in a related field.
• Minimum 6 years experience in consumer insights or market research.
• Experience in a multinational FMCG company or Baby care business preferred.
• Ability to conduct consumer research and analyze large datasets.
• Strong communication and leadership skills.

Responsibilities

• Drive execution of strategies within the team and organization to achieve business objectives.
• Identify and lead the development of new ideas, techniques, procedures, services, or products.
• Analyze Japan & Korea Baby & Feminine care consumer data from diverse sources to draw business-relevant conclusions and identify strategic opportunities.
• Guide critical business decisions through compelling consumer insights and robust market research findings.
• Collaborate effectively across internal boundaries and with multi-functional teams to maximize job impact and foster continuous learning.
• Lead the end-to-end process of uncovering deep consumer behaviors, needs, and perceptions, translating complex information into clear, actionable insights that inform superior brand and product development.
• Learn and lead Japan Feminine care Brand Building & Marketing design as an additional responsibility.

Skills

Strategic leadership

Consumer insights

Cross-functional collaboration

Communication skills

Independent work

Analytical thinking

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, Data Science, or related field

Job description

Are you a visionary leader passionate about unlocking deep consumer understanding to drive superior brand experiences? We are seeking a highly strategic and experienced Analytics & Insights and Brand Director to join our dynamic team. In this pivotal role, you will be at the forefront of building and applying cutting-edge capabilities to deeply understand consumer behaviors, context, product needs, and perceptions from diverse sources. You will be instrumental in distilling these insights into clear, actionable strategies that enable the creation of superior brand concepts and ideas, ensuring our brands are truly "Consumer-First." This role demands exceptional analytical, interpretive, and evaluative thinking to drive strategic execution and innovation across the organization.

Role Responsibilities

• Drive the execution of strategies within the team and organization to achieve business objectives.

• Identify and lead the development of new ideas, techniques, procedures, services, or products.

• Analyse Japan & Korea Baby & Feminine care consumer data from diverse sources to draw business-relevant conclusions and identify strategic opportunities.

• Guide critical business decisions through compelling consumer insights and robust market research findings.

• Collaborate effectively across internal boundaries and with multi-functional teams to maximize job impact and foster continuous learning.

• Lead the end-to-end process of uncovering deep consumer behaviors, needs, and perceptions, translating complex information into clear, actionable insights that inform superior brand and product development.

• Learn and lead Japan Feminine care Brand Building & Marketing design as an additional responsibility

How success looks like

You are recognized as a strategic insights leader who delivers clear, actionable consumer insights that drive strong Consumer-First concepts and business growth. You successfully embed effective research and analytical frameworks, leverage deep human understanding and data-driven insights, and serve as a trusted advisor to business teams. Through strong cross-functional collaboration and influential storytelling, you help shape winning strategies and drive innovation across the organization.

Role Requirements

• Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or a related field

• Minimum 6 years experience in consumer insights or market research, preferably within a multinational company or the FMCG industry and Baby care business.

• Demonstrated ability to conduct consumer research, analyze large, complex datasets from diverse sources and translate them into actionable, business-relevant conclusions and strategic recommendations.

• Strong communication skills to effectively collaborate across teams.

• Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve their full potential.

• Strong coaching and mentoring abilities, with experience building capabilities within teams and across business units.

• Ability to work independently with minimal supervision, demonstrating strong analytical, interpretive, and evaluative thinking.

  About us

  We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide.

  Visit http://www.pg.com to know more.

  Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

  We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.