Consumer-First Insights & Brand Strategy Director

Procter & Gamble; Singapore; On-site; SGD 260,000 - 420,000; Full time

Job summary

Procter & Gamble in Singapore seeks an Analytics & Insights and Brand Director to lead consumer understanding and shape superior brand concepts through actionable insights. You will drive end-to-end analytics, guide cross-functional teams, and leverage diverse data sources to inform strategy and product development.

You will also lead Japan Feminine care Brand Building & Marketing design as an additional responsibility, mentoring teams and embedding rigorous research frameworks to fuel

Qualifications

• Demonstrated ability to conduct consumer research and translate findings into strategic recommendations.
• Analyze large, complex datasets from diverse sources to derive actionable insights.
• Collaborate effectively across teams to drive business impact.
• Proven leadership and mentoring capabilities within teams.

Responsibilities

• Drive the execution of strategies within the team and organization to achieve business objectives.
• Identify and lead the development of new ideas, techniques, procedures, services, or products.
• Analyse Japan & Korea Baby & Feminine care consumer data to draw business-relevant conclusions and identify strategic opportunities.
• Guide critical business decisions through compelling consumer insights and robust market research findings.
• Collaborate across internal boundaries and with multi-functional teams to maximize impact.
• Lead end-to-end process of uncovering deep consumer behaviors and translate into actionable insights for brand development.
• Learn and lead Japan Feminine care Brand Building & Marketing design as an additional responsibility.

Skills

Demonstrated leadership capabilities

Strong coaching and mentoring Abilitie

Strong communication skills

Ability to work independently with_min

Education

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or a related field

Job description

Procter & Gamble in Singapore seeks an Analytics & Insights and Brand Director to lead consumer understanding and shape superior brand concepts through actionable insights. You will drive end-to-end analytics, guide cross-functional teams, and leverage diverse data sources to inform strategy and product development.

You will also lead Japan Feminine care Brand Building & Marketing design as an additional responsibility, mentoring teams and embedding rigorous research frameworks to fuel