Consumer-First Insights Brand Director

Procter & Gamble I'ntl Operations SA Singapore Branch; Singapore; On-site; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Job summary

Procter & Gamble I'ntl Operations SA Singapore Branch is seeking a visionary Analytics & Insights and Brand Director to lead consumer understanding and translate insights into superior brand concepts. You will build cutting-edge capabilities to uncover consumer behaviors, needs, and perceptions, steering strategic execution across the organization.

You will guide Japan and Korea Baby & Feminine care insights, collaborate with multi-functional teams, and drive brand development with a

Qualifications

• Strong ability to conduct consumer research and translate insights into strategic recommendations.
• Demonstrated leadership with ability to motivate cross-functional teams.
• Excellent communication skills for storytelling and stakeholder management.
• Proven track record translating large datasets into actionable business conclusions.
• Ability to work independently with minimal supervision and drive impact across units.

Responsibilities

• Drive the execution of strategies within the team and organization to achieve business objectives.
• Identify and lead the development of new ideas, techniques, services, or products.
• Analyse Japan & Korea Baby & Feminine care consumer data from diverse sources to draw business-relevant conclusions and identify strategic opportunities.
• Guide critical business decisions through compelling consumer insights and robust market research findings.
• Collaborate effectively across internal boundaries and with multi-functional teams to maximize job impact and foster continuous learning.
• Lead the end-to-end process of uncovering deep consumer behaviors, needs, and perceptions, translating complex information into clear, actionable insights that inform superior brand and product development.
• Learn and lead Japan Feminine care Brand Building & Marketing design as an additional responsibility

Skills

Strategic thinking

Communication skills

Leadership

Coaching & mentoring

Independent working

Education

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field

Job description

Procter & Gamble I'ntl Operations SA Singapore Branch is seeking a visionary Analytics & Insights and Brand Director to lead consumer understanding and translate insights into superior brand concepts. You will build cutting-edge capabilities to uncover consumer behaviors, needs, and perceptions, steering strategic execution across the organization.

You will guide Japan and Korea Baby & Feminine care insights, collaborate with multi-functional teams, and drive brand development with a