Brand Growth Executive — NPD & GTM Lead

FairPrice Group; Singapore; Vor Ort; SGD 42.000 - 65.000; Vollzeit

Zusammenfassung

FairPrice Group is seeking a Brand Development Senior Executive (Housebrand) to drive end-to-end NPD processes, consumer insights, and commercial strategy across both brick-and-mortar and e-commerce channels. You will lead launch coordination, track performance, and manage budgets while collaborating with design, QA, sourcing, and trade teams.

The role offers exposure to GTM planning, retail execution, and cross-functional project management, ideal for a rising marketer looking to gain hands-on

Qualifikationen

• 1–2 years of experience in marketing, brand management, product development or category management within FMCG.
• Degree in Business, Marketing, Economics, or a related field.
• Comfortable working with numbers and spreadsheets; ability to extract insights from sales data.

Aufgaben

• Support New Product Development (NPD) and consumer insights to build a strong product pipeline.
• Coordinate launch plans and ensure timelines deliverables.
• Monitor commercial performance across offline and online channels, track sales and market share.
• Track A&P budgets and ROI for campaigns and launches.
• Develop GTM strategies and drive cross-functional collaboration with Design, QA, Sourcing, Trade and external agencies.

Kenntnisse

Market research

Consumer insights

Project management

Cross-functional coordination

Data analysis

Non-food experience

FMCG knowledge

Ausbildung

Degree in Business/Marketing/Economics

Jobbeschreibung

FairPrice Group is seeking a Brand Development Senior Executive (Housebrand) to drive end-to-end NPD processes, consumer insights, and commercial strategy across both brick-and-mortar and e-commerce channels. You will lead launch coordination, track performance, and manage budgets while collaborating with design, QA, sourcing, and trade teams.

The role offers exposure to GTM planning, retail execution, and cross-functional project management, ideal for a rising marketer looking to gain hands-on