Senior Executive - Business Development

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

NTUC FairPrice Co-Operative Ltd invites a dynamic Senior Executive/Executive Business Development to join our eCommerce Marketplace Team. You will identify, target, and onboard new Health & Beauty and FMCG sellers, using cold outreach and data-driven selling to fuel category growth.

Reporting to the Lead BD Manager, you will research prospects, present our value proposition, negotiate terms, and coordinate with operations to ensure smooth onboarding and launch of new brands on the FairPrice

Qualifications

• 1–3 years of experience in B2B sales, business development, or seller acquisition.
• Experience with FMCG brands is highly preferred, especially Health & Beauty (HABA).
• Strong cold calling, outbound sales, and KPI attainment demonstrated.

Responsibilities

• Identify and target potential FMCG/HABA sellers and brands.
• Execute cold calling, email campaigns, and networking to onboard merchants.
• Pitch and negotiate terms to onboard new sellers onto the FairPrice Marketplace.
• Support lead generation, attend industry events, and scout trending brands.

Skills

B2B sales

Outbound sales

Cold calling

Relationship building

Excel/Google Sheets

Negotiation

Education

Degree or Diploma in Business/Marketing

Job description

FairPrice Group is looking for a dynamic and results-driven Senior Executive/Executive Business Development to join our eCommerce Marketplace Team. Reporting to the Lead Business Development Manager, you will be responsible for identifying, targeting, and onboarding new sellers and brands, with a specialized focus on the Health & Beauty (HABA) and FMCG categories. This position requires strong hunting skills, including cold calling, lead generation, and building relationships to execute our acquisition strategy and drive category growth on the FairPrice Marketplace.

Primary Responsibilities:

• Targeted Acquisition: Research and identify potential FMCG sellers and brands, specifically within the Health & Beauty (HABA) sectors, that align with the platform's assortment goals and customer needs.
• Cold Calling and Outreach: Execute cold calling, email campaigns, and networking strategies to initiate contact with prospective merchants.
• Pitch and Present: Clearly communicate the FairPrice Marketplace value proposition and assist in negotiating terms to successfully onboard new sellers.
• Lead Generation Execution: Support the BD Lead by executing lead generation tactics, attending relevant industry/HABA trade events, and scouting trending brands on competitor platforms or social media.
• Relationship Building: Develop and maintain strong initial relationships with brands to ensure a smooth transition from the sales pitch to the onboarding phase.
• Onboarding Support: Coordinate with internal operations and seller excellence teams to ensure the smooth setup, training, and operational go-live of your acquired sellers.
• Performance Tracking: Monitor the initial launch performance of your newly onboarded HABA brands and provide data-backed recommendations to the BD Lead for promotional push.
• Market Analysis: Keep a pulse on FMCG and Health & Beauty industry trends, competitor pricing, and emerging brands to continuously feed new leads into the pipeline.
• Cross-functional Collaboration: Work closely with the commercial, operations, and finance teams under the guidance of the BD Lead to ensure smooth integration of new sellers.

Job Specifications/Competencies::

• 1–3 years of experience in B2B sales, business development, or seller acquisition, preferably within an eCommerce, retail, or agency environment.
• Must have experience working with or acquiring FMCG brands, with a strong preference for candidates with a network/background in Health & Beauty (HABA) categories.
• Strong cold calling and outbound sales skills with a demonstrated ability to meet acquisition KPIs.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, resourceful problem-solver with a strong sense of ownership to drive tasks to completion.
• Ability to thrive in a fast-paced, target-driven environment.
• Proficient in Excel/Google Sheets and comfortable reading basic sales data.
• Degree or Diploma in Business, Marketing, or a related field.
• Knowledge of eCommerce platforms, online marketplace dynamics is a strong plus.