Senior Executive (Housebrand, Brand Development)

FairPrice Group; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

FairPrice Group is seeking a Brand Development Senior Executive (Housebrand) to drive end-to-end NPD processes, consumer insights, and commercial strategy across both brick-and-mortar and e-commerce channels. You will lead launch coordination, track performance, and manage budgets while collaborating with design, QA, sourcing, and trade teams.

The role offers exposure to GTM planning, retail execution, and cross-functional project management, ideal for a rising marketer looking to gain hands-on

Qualifications

• 1–2 years of experience in marketing, brand management, product development or category management within FMCG.
• Degree in Business, Marketing, Economics, or a related field.
• Comfortable working with numbers and spreadsheets; ability to extract insights from sales data.

Responsibilities

• Support New Product Development (NPD) and consumer insights to build a strong product pipeline.
• Coordinate launch plans and ensure timelines deliverables.
• Monitor commercial performance across offline and online channels, track sales and market share.
• Track A&P budgets and ROI for campaigns and launches.
• Develop GTM strategies and drive cross-functional collaboration with Design, QA, Sourcing, Trade and external agencies.

Skills

Market research

Consumer insights

Project management

Cross-functional coordination

Data analysis

Non-food experience

FMCG knowledge

Education

Degree in Business/Marketing/Economics

Job description

Step into a hands-on, high-growth role where you will support the strategy and execution of our non-food Housebrand portfolio. This is an excellent opportunity for a rising marketer to gain end-to-end experience in New Product Development (NPD), commercial strategy, and retail execution across both brick-and-mortar and e-commerce channels.

The Brand Development Senior Executive (Housebrand) will be required to:

New Product Development (NPD) & Consumer Insights

• Identify Market Trends: Gather consumer insights and research market trends to help build a strong pipeline for new product development.
• Support Concept Validation: Organize and execute consumer testing, focus groups, and research to validate product concepts before market entry.
• Launch Coordination: Execute plans for new product launches, ensuring timelines are met and deliverables are on track.
• Track Commercial Targets: Monitor the commercial performance of the assigned categories across offline (retail) and online channels, tracking sales growth and market share.
• Monitor Budgets: Track the Advertising & Promotion (A&P) budget to ensure campaigns are executed within budget limits.
• Pricing & ROI Support: Develop pricing strategies and conduct ROI analysis for product launches & category campaigns.
• Analyze Performance: Run regular sales reports and analyze retail data to identify performance issues and uncover new growth opportunities, come up with action plans.

Go-to-Market (GTM) & Cross-Functional Coordination

• GTM plan development & execution: Develop & roll out go-to-market strategies, campaign roadmaps, and trade planning initiatives.
• Drive Retail Visibility: Work closely with the Trade Marketing team to track on-shelf availability, visibility and retail execution, ensuring smooth product rollouts.
• Cross-Functional Coordination: Act as a key project coordinator, collaborating daily with internal teams (Design, Quality Assurance, Sourcing, Trade) and external agencies to ensure projects are delivered on time.

Job Requirements:

• 1-2 years of experience in marketing, brand management, product development or category management within the FMCG sector.
• Degree in Business, Marketing, Economics, or a related field.
• Comfortable working with numbers and spreadsheets. Basic proficiency in extracting insights from sales data and reports.
• Strong project management, organizational skills with the ability to juggle multiple moving parts and keep cross-functional teams aligned on timelines.
• A highly driven, eager-to-learn individual with a sense of ownership over assigned projects and tasks.
• Non food experience is highly preferred.
• Experience in taking a product from consumer insight through to successful commercial launch is a plus.