Brand and Communications Executive

Vertical Institute Pte Ltd; Singapore; Presencial; SGD 42 000 - 60 000; Tempo integral

Resumo da oferta

Vertical Institute is Singapore's AI and technology training provider seeking a Brand & Communications Executive to support the brand presence and marketing communications across channels.

You will create engaging content, coordinate marketing activities, and ensure consistent messaging. This hands-on role involves working with the marketing team to promote programmes and strengthen relationships with learners, alumni, industry partners, and professionals.

Qualificações

• 1–3 years of relevant experience in marketing, brand communications, content, or a related field within EdTech, education, or professional training.
• A degree or diploma in Marketing, Communications, Business, or a related discipline.
• Practical experience supporting social media management, content development, marketing campaigns, or brand communications.
• Strong written communication and proofreading skills, with the ability to adapt messaging to different audiences.
• Good organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Basic understanding of social media analytics, email campaign metrics, and marketing performance reporting.
• Ability to coordinate effectively with internal teams, designers, agencies, vendors, and external partners.
• A proactive attitude, willingness to learn, and ability to work independently on assigned tasks.

Responsabilidades

• Support brand marketing initiatives across social media and other relevant marketing channels.
• Coordinate social media content planning, scheduling, and publishing in line with the marketing calendar.
• Develop and adapt content promoting courses, workshops, events, instructor insights, and learner success stories.
• Ensure brand messaging, tone of voice, and visual identity remain consistent across marketing materials and communications.
• Assist in developing creative content ideas that improve brand visibility and audience engagement.
• Monitor social media activity and identify opportunities to improve content relevance and performance.
• Stay updated on trends in AI, technology, professional development, and education.

Conhecimentos

Brand communications

Social media management

Content development

Editing/proofreading

Organisation

Formação académica

Marketing degree

Ferramentas

Social media management tools

Descrição da oferta de emprego

Brand & Communications Executive

At Singapore’s AI and Technology Training Provider

Full-time | Singapore | Marketing | Onsite

The Opportunity

AI is transforming the way people work, and Vertical Institute helps professionals develop relevant skills through practical, industry-focused AI and technology training.

We are looking for a creative and organised Brand & Communications Executive with experience in EdTech, education, or professional training to support our brand presence and marketing communications across multiple channels.

In this role, you will help deliver consistent and engaging brand messaging through social media, content creation, marketing campaigns, events, and community initiatives. You will work closely with the Digital & Growth Marketing Manager and the wider marketing team to promote our programmes, communicate our brand value, and strengthen relationships with learners, alumni, industry partners, and professional audiences.

This is a hands‑on opportunity for someone who enjoys creating content, coordinating marketing activities, and ensuring that every brand interaction communicates the right message.

What You Will Do

Brand Management & Social Media

• Support the execution of brand marketing initiatives across social media and other relevant marketing channels.

• Coordinate social media content planning, scheduling, and publishing in line with the marketing calendar.

• Develop and adapt content promoting courses, workshops, events, instructor insights, and learner success stories.

• Ensure brand messaging, tone of voice, and visual identity remain consistent across marketing materials and communications.

• Assist in developing creative content ideas that improve brand visibility and audience engagement.

• Monitor social media activity and identify opportunities to improve content relevance and performance.

• Stay updated on relevant trends in AI, technology, professional development, and the education sector.

Marketing Communications & Content Development

• Prepare and coordinate marketing communications, including email campaigns (EDMs), promotional copy, event announcements, presentations, and campaign materials.

• Support the development and updating of landing pages, course information, promotional materials, and other customer‑facing content.

• Adapt marketing messages for different audiences, including working professionals, corporate clients, learners, alumni, and industry partners.

• Work with designers, content creators, and internal stakeholders to ensure marketing assets are accurate and delivered on schedule.

• Proofread marketing materials to maintain quality, consistency, and attention to detail.

• Assist in managing owned communication channels, including email, Telegram, WhatsApp Channels, and other relevant platforms.

• Ensure communications align with brand guidelines and broader marketing objectives.

Campaign Coordination & Brand Promotion

• Support the rollout of integrated marketing campaigns promoting courses, workshops, events, and other business initiatives.

• Coordinate campaign timelines, content requirements, creative assets, and publishing schedules.

• Work with the marketing team to ensure promotional activities are delivered consistently across relevant channels.

• Assist with the preparation of campaign briefs, marketing collateral, and promotional materials.

• Track campaign deliverables and coordinate with internal teams and external partners to meet deadlines.

• Identify opportunities to improve the presentation and communication of Vertical Institute’s programmes and brand offerings.

Events & Community Communications

• Support the promotion and coordination of workshops, networking sessions, industry events, and community activities.

• Prepare event announcements, invitations, registration communications, presentation materials, and post‑event content.

• Coordinate with instructors, vendors, partners, and internal stakeholders to support smooth event execution.

• Assist with communications targeting learners, alumni, and professional communities to encourage participation and continued engagement.

• Support initiatives that highlight learner achievements, instructor expertise, industry collaborations, and community activities.

• Collect feedback and assist in reviewing engagement outcomes to improve future events and communications.

Partnerships & Public Relations Support

• Assist with the coordination of co‑marketing activities and promotional initiatives involving external organisations and industry partners.

• Prepare communication materials and content to support partnership announcements and collaborative campaigns.

• Coordinate with the external Public Relations agency on content requests, campaign materials, deliverables, and timelines.

• Assist with media‑related materials, brand announcements, and other Public relations initiatives as required.

• Maintain clear communication with external stakeholders to ensure marketing materials and information are accurate and consistent.

• Support activities that strengthen the organisation’s reputation and visibility within the education and technology sectors.

Marketing Performance & Administration

• Monitor basic performance metrics across social media, email campaigns, events, and other marketing communications.

• Track content engagement, audience growth, campaign activity, event registrations, and attendance where relevant.

• Prepare regular updates and reports to support marketing reviews.

• Organise marketing assets, content calendars, campaign records, and other relevant documentation.

• Gather audience feedback and performance insights to identify potential improvements.

• Assist with general marketing coordination and administrative tasks to ensure campaigns and communications run smoothly.

What We Look For

We are looking for a detail‑oriented and proactive communicator who understands brand consistency, enjoys creating engaging content, and can coordinate multiple marketing activities effectively.

Requirements

• 1–3 years of relevant experience in marketing, brand communications, content, or a related field within EdTech, education, or professional training. Direct industry experience is preferred or required, depending on hiring priorities.

• A degree or diploma in Marketing, Communications, Business, or a related discipline.

• Practical experience supporting social media management, content development, marketing campaigns, or brand communications.

• Strong written communication and proofreading skills, with the ability to adapt messaging to different audiences.

• Good organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.

• Basic understanding of social media analytics, email campaign metrics, and marketing performance reporting.

• Ability to coordinate effectively with internal teams, designers, agencies, vendors, and external partners.

• A proactive attitude, willingness to learn, and ability to work independently on assigned tasks.

Nice to Have

• Experience promoting AI, technology, digital skills, or professional upskilling programmes.

• Familiarity with email marketing platforms, EDMs, Telegram, WhatsApp Channels, or similar communication tools.

• Experience using content scheduling tools, social media analytics platforms, or marketing reporting tools.

• Exposure to event marketing, community engagement, partnership campaigns, or alumni communications.

• Experience coordinating with a Public Relations agency or supporting media‑related activities.

• Familiarity with basic design tools or content management systems.

Why Join Us?

Build a Versatile Marketing Skill Set

Gain practical exposure to brand marketing, content development, campaign coordination, social media, and communications across multiple channels.

Contribute to a Growing Brand

Help shape how professionals discover Vertical Institute, understand its programmes, and engage with its learning community.

Collaborate Across Teams

Work with marketing colleagues, instructors, creative partners, and industry stakeholders to bring marketing initiatives to life.

Develop Your Career

Expand your experience across brand communications and integrated marketing while contributing to a growing AI and technology training business.

About Vertical Institute

Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF‑accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.