Head of Marketing

VERTICAL INSTITUTE PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Vertical Institute, Singapore's AI and technology training provider, is seeking a Head of Marketing to own the full marketing function and drive both B2C enrolments and corporate pipeline. You will lead a lean team, manage performance across paid media, SEO, and CRM, and ensure marketing aligns with commercial targets.

You will report directly to the CEO, shape brand and demand generation, and build a scalable marketing engine in a fast-growing EdTech company in Singapore.

Qualifications

• We look for a leader who has driven real growth in a fast-moving environment.
• Deep hands-on expertise across paid media, SEO, CRM, and marketing automation.
• Strong analytical fluency and ability to build attribution models and act under uncertainty.

Responsibilities

• Own the full marketing function: brand, performance, demand generation, and commercial outcomes.
• Lead growth across B2C and B2B channels with accountability for CPL, CAC, ROAS, and conversion rates.
• Oversee CRM, email marketing, and lifecycle activation to maximize learner value and retention.
• Build and lead a lean, high-performance marketing team and align with Sales and CEO.

Job description

at Singapore's AI and Technology Training Provider

Full-time | Singapore | Marketing | Onsite

The Opportunity

AI upskilling is one of the fastest-growing segments in Singapore's education market, and Vertical Institute is at the front of it. We have trained over 50,000 professionals, hold SkillsFuture and IBF accreditation, and operate across B2C and B2B programmes. The marketing function has been a meaningful driver of that growth - and we are now ready to take it to the next level.

We are looking for a Head of Marketing to own the full marketing function: brand, performance, demand generation, and the commercial outcomes that sit behind them. This is a senior role with real scope - you will report directly to the CEO, manage an in-house team, and have the mandate and budget to build a marketing engine that matches our ambitions.

We are looking for a builder - someone who sees a fast-growing company in a hot market and knows exactly what to do with it. If you have done this before in Singapore's education or EdTech space, we want to talk.

What you will own

Growth and demand generation

• Own the full-funnel acquisition strategy across B2C (individual enrolments) and B2B (corporate pipeline) - from awareness to conversion.
• Lead performance marketing across Google, Meta, LinkedIn, TikTok, and YouTube, with full accountability for CPL, CAC, ROAS, and conversion rates.
• Drive organic growth through SEO, content, and community - building channels that compound over time, not just campaigns that spike and fade.
• Oversee CRM, email marketing, and marketing automation to maximise activation, retention, and lifetime value across the learner base.
• Experiment aggressively across new channels - webinars, partnerships, Public Relations, and emerging formats - and scale what works.

Brand, product marketing, and content

• Shape and protect the Vertical Institute brand across all touchpoints - positioning us as the authority on AI upskilling in Singapore.
• Lead go-to-market for new courses and programmes, translating product into compelling market narratives.
• Oversee content strategy that serves both acquisition and brand - thought leadership, learner stories, employer trust signals.
• Manage agency and vendor relationships, holding external partners to the same performance standards as the internal team.

Commercial alignment and leadership

• Own marketing's contribution to enrolment targets and corporate pipeline - with clear attribution and accountability for the numbers.
• Build the measurement infrastructure: dashboards, attribution models, and reporting that give the business real visibility into what is working.
• Lead, develop, and hire a lean, high-performance marketing team - and set a standard of work that the rest of the company respects.
• Work closely with Sales, Student Services, and the CEO to ensure marketing strategy is tightly connected to commercial reality.

What we look for

• We are looking for someone who has driven real growth in a company and can prove it. Experience of leading teams is a must.
• 7 to 12 years of experience in growth, performance, or digital marketing - with meaningful time in a Head of Marketing, Growth Director, or equivalent senior role.
• Direct, demonstrable experience in Singapore's education or EdTech sector.
• Deep hands-on expertise across paid media, SEO, CRM, and marketing automation - you understand the tools, not just the strategy.
• A commercial mindset: you think in pipeline and revenue, not just impressions and click-through rates.
• Proven ability to build and lead teams in fast-moving, resource-constrained environments where output matters more than headcount.
• Strong analytical fluency - you are comfortable in the data, building attribution models, and making decisions under uncertainty.
• Proven management and leadership experience.

Why this role

Mandate and budget

Full ownership of a real marketing budget, with the authority to allocate it against a strategy you build.

Direct access

You report to the CEO and have a seat at the table where growth decisions are made - not a layer removed from them.

Market tailwind

AI upskilling is genuinely in demand. You are not manufacturing awareness for a product people do not want - the market is pulling.

Room to build

The foundations are strong. What has not been built yet is a marketing function that matches the scale of the opportunity. That is what this role is for.

About Vertical Institute

Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.