Integrated Marketing Executive

VERTICAL INSTITUTE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Vertical Institute is seeking an Integrated Marketing Executive to strengthen our brand across social media, events, partnerships, and community engagement. You will own content direction, run organic and paid campaigns, and coordinate with our PR agency to ensure consistent brand messaging.

You will guide day-to-day activities for a Marketing Executive, driving audience growth, engagement, and brand visibility.

Qualifications

• 2–3 years of integrated marketing, brand marketing, social media, or community marketing experience.
• Experience in education or training industry is a plus.
• Degree in Marketing, Communications or related field is required.
• Proven experience managing a brand's social media presence from planning through execution.
• Experience coordinating email marketing campaigns and owned channels (Telegram/WhatsApp).
• Experience planning and delivering marketing events or community initiatives.
• Strong written communication skills and attention to brand consistency.

Responsibilities

• Own social media strategy and content calendar across key platforms.
• Develop content direction for organic and paid social campaigns with brand voice and visuals.
• Plan and execute social-first campaigns to boost awareness and engagement.
• Conduct social media audits and optimize based on insights.
• Create content targeting HR leaders, business owners, and enterprise decision-makers.
• Plan and execute events, workshops, and community initiatives across segments.
• Coordinate with partners and agencies for co-marketing campaigns.
• Ensure marketing assets (emails, landing pages, collateral) align with brand standards.
• Collaborate with designers and external partners to deliver campaigns on time.
• Track performance and provide actionable recommendations.

Skills

Social media management

Brand marketing

Content creation

Event marketing

Partnership campaigns

Communication

Education

Degree in Marketing, Communications, or related field

Tools

Email marketing

Social media analytics

Job description

Integrated Marketing & Community | Singapore’s AI and Technology Training Provider

Brand, Social Media, Events & Community | Singapore's AI and Technology Training Provider

Full-time | Singapore | Marketing | Onsite

The Opportunity

AI is transforming every industry, and Vertical Institute helps professionals stay ahead through practical, industry-focused training. As one of Singapore's AI and technology training providers, we are looking for an Integrated Marketing Executive to strengthen our brand presence across social media, events, partnerships, and community engagement.

This is a high-ownership role for a marketer who enjoys both strategy and execution. You will manage our organic social media presence, lead community and event marketing initiatives, coordinate with our Public Relations agency, and ensure our brand is consistently represented across customer touchpoints.

Working closely with the Digital & Growth Marketing Manager, you will also provide day-to-day direction to a Marketing Executive, helping maintain execution quality while driving initiatives that improve brand visibility, audience engagement, and market reputation.

If you enjoy building communities, telling compelling brand stories, and bringing campaigns to life through content, partnerships, and events, this role offers broad ownership and opportunities to make a meaningful impact.

What You Will Own

Social Media & Brand Management

• Manage Vertical Institute's social media strategy and content calendar across key platforms.
• Develop content direction for organic and paid social campaigns, ensuring consistent brand voice, visual identity, and messaging.
• Plan and execute social-first campaigns that support business objectives while increasing brand awareness and audience engagement.
• Conduct regular social media audits, monitor performance, and recommend improvements based on audience insights and campaign data.
• Create content that resonates with HR leaders, business owners, working professionals, and enterprise decision-makers.

Events & Community Marketing

• Plan and execute events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments.
• Manage end-to-end event coordination, working with instructors, vendors, partners, and internal stakeholders to ensure smooth delivery.
• Develop initiatives that strengthen engagement within the Vertical Institute alumni community and encourage long‑term advocacy.
• Support partnership campaigns and co‑marketing initiatives with external organisations to expand brand reach.

Brand Communications & Marketing Assets

• Coordinate the development and execution of marketing assets, including email campaigns, event collateral, landing pages, presentations, and promotional content.
• Work with designers, content creators, and external partners to ensure campaigns are delivered on time and aligned with brand standards.
• Coordinate with the Public Relations agency to ensure communications align with business priorities and campaign objectives.
• Maintain consistent messaging and brand standards across all customer‑facing communications.
• Manage owned communication channels, including email, Telegram, WhatsApp, and other relevant platforms.

Performance & Optimisation

• Track performance across social media campaigns, events, and brand initiatives.
• Prepare regular reports with actionable recommendations to improve engagement, reach, and campaign effectiveness.
• Use marketing insights to refine messaging, content strategy, and community initiatives.

Team Collaboration

• Work closely with the Digital & Growth Marketing Manager to align integrated marketing initiatives with business objectives.
• Provide day‑to‑day guidance to a Marketing Executive, supporting execution quality, coordination, and timely delivery.
• Collaborate with internal teams, agencies, and external partners to deliver consistent and effective marketing campaigns.

What We Look For

We are looking for a marketer who combines creativity with strong execution discipline—someone who understands how to build a brand while delivering measurable business outcomes.

Requirements

• 2–3 years of experience in integrated marketing, brand marketing, social media marketing, or community marketing.
• Prior experience working in the education or training industry is required.
• Degree in Marketing, Communications, or a related field.
• Proven experience managing a brand's social media presence from planning through execution.
• Experience managing email marketing campaigns and owned communication channels, such as Telegram and WhatsApp.
• Experience planning and delivering marketing events or community initiatives.
• Strong written communication skills and attention to detail, with a good understanding of brand consistency.
• Ability to interpret campaign performance data and translate insights into improvements.
• Able to work independently and manage multiple projects simultaneously.
• Strong collaboration skills and confidence working with internal stakeholders, agencies, and external partners.

Nice to Have

• Experience working with Public Relations agencies or supporting media relations.
• Experience in education, training, or professional services.
• Familiarity with social media advertising platforms and analytics tools.
• Experience supporting partnership marketing or co‑marketing campaigns.

Why Join Us?

Broad Ownership

Shape how the Vertical Institute brand is experienced across social media, community building, events, partnerships, and public relations.

Visible Impact

Contribute directly to how thousands of professionals discover, engage with, and experience the Vertical Institute brand.

Cross-Functional Exposure

Build experience across brand marketing, social media, events, partnerships, communications, and community engagement.

Growth Opportunities

Join a growing marketing team where initiative is valued, ideas move quickly, and strong performers have opportunities to expand their responsibilities.

About Vertical Institute

Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF‑accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.