Marketing Executive

Vertical Institute Pte Ltd; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Vertical Institute is Singapore's AI and technology training provider seeking a Marketing Executive (Integrated & Community) to support our brand across social media, events, partnerships, and learner engagement.

You will work with the Digital & Growth Marketing Manager to plan campaigns, create content, coordinate events, and build a vibrant learner community across B2C, B2B, and alumni segments in a fast-growing EdTech environment.

Qualifications

• 1–3 years marketing experience in EdTech, education, or professional training.
• Degree or diploma in Marketing, Communications, Business, or related field.
• Hands-on experience supporting social media content, brand campaigns, and integrated marketing activities for an education or training business.
• Experience coordinating events, workshops, learner engagement activities, or community initiatives.
• Strong written communication skills, with good attention to detail and the ability to adapt messaging for different audiences.

Responsibilities

• Plan and execute social media content across key platforms to promote courses, events, brand initiatives, and learner success stories.
• Maintain the social media content calendar and coordinate timely content publishing.
• Create and coordinate engaging content for social media and other marketing channels, ensuring relevance to our target audiences.
• Execute social media campaigns to increase brand awareness, audience engagement, and interest in our programmes.
• Monitor social media performance and identify opportunities to improve content effectiveness.
• Ensure consistent brand voice, visual identity, and messaging across marketing communications.
• Coordinate marketing materials, including email campaigns, event collateral, landing pages, and promotional assets.

Skills

Social media marketing

Content creation

Campaign execution

Communication

Project coordination

Analytics understanding

Collaboration

Proactivity

Education

Marketing degree or related

Tools

Email marketing platforms

CRM systems

Social media advertising platforms

Job description

Marketing Executive (Integrated Marketing)

At Singapore’s AI and Technology Training Provider

Full-time | Singapore | Marketing | Onsite

The Opportunity

AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As Singapore’s AI and technology training provider, we are looking for a Marketing Executive (Integrated & Community) with direct experience in the education technology (EdTech), education, or professional training industry to support our brand across social media, events, partnerships, and community engagement.

This is a hands-on role for a marketer who understands how to engage learners, promote educational programmes, and build communities around learning experiences. Working closely with the Digital & Growth Marketing Manager and the wider marketing team, you will execute integrated marketing initiatives that strengthen brand awareness, audience engagement, and our reputation in the market.

If you enjoy bringing campaigns to life, creating engaging content, coordinating events, and building relationships with learners, alumni, and industry partners, this is an opportunity to make a meaningful impact in a fast-growing AI and technology training business.

What You Will Do

Social Media & Brand Marketing

• Support the planning and execution of social media content across key platforms to promote courses, events, brand initiatives, and learner success stories.

• Maintain the social media content calendar and coordinate timely content publishing.

• Create and coordinate engaging content for social media and other marketing channels, ensuring relevance to our target audiences.

• Execute social media campaigns to increase brand awareness, audience engagement, and interest in our programmes.

• Monitor social media performance and identify opportunities to improve content effectiveness.

• Ensure consistent brand voice, visual identity, and messaging across marketing communications.

Events, Partnerships & Community Engagement

• Support the planning and execution of events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments.

• Coordinate with instructors, vendors, corporate partners, and internal stakeholders to ensure smooth event delivery.

• Develop and support initiatives that strengthen engagement within the Vertical Institute learner and alumni communities.

• Assist with partnership and co-marketing initiatives with external organizations, education partners, and industry stakeholders.

• Coordinate pre-event promotions, registrations, on-site support, and post-event communications.

• Identify opportunities to encourage continued engagement, referrals, and participation across our learner community.

Marketing Communications & Campaign Execution

• Coordinate marketing materials, including email campaigns, event collateral, landing pages, presentation materials, and promotional assets.

• Support the execution of integrated marketing campaigns promoting courses, workshops, events, and other business initiatives.

• Work with designers, content creators, and external partners to deliver campaign assets accurately and on schedule.

• Support communications with external Public Relations partners and agencies when required.

• Ensure consistency and quality across customer-facing marketing communications and campaign materials.

Performance Tracking & Reporting

• Track performance across social media, email, events, and other marketing initiatives.

• Prepare regular marketing reports and campaign performance summaries.

• Monitor engagement, registrations, attendance, and other relevant campaign metrics.

• Identify trends and provide practical recommendations to improve future marketing activities.

• Use audience insights and campaign results to support data-informed marketing decisions.

What We Look For

We are looking for a creative, organized, and execution-focused marketer with direct industry experience in EdTech, education, or professional training. You should understand how to market educational programmes, engage learners, and support initiatives that build brand visibility and community participation.

Requirements

• 1–3 years of relevant marketing experience within the EdTech, education, or professional training industry. Direct industry experience is essential.

• Degree or diploma in Marketing, Communications, Business, or a related field.

• Hands-on experience supporting social media content, brand campaigns, and integrated marketing activities for an education or training business.

• Experience coordinating events, workshops, learner engagement activities, or community initiatives.

• Strong written communication skills, with good attention to detail and the ability to adapt messaging for different audiences.

• Basic understanding of marketing performance metrics and the ability to track and report campaign results.

• Strong organisational and project coordination skills, with the ability to manage multiple priorities and deadlines.

• Comfortable collaborating with internal teams, instructors, agencies, vendors, and external partners.

• Proactive, resourceful, and willing to take ownership of day-to-day marketing execution in a fast-paced environment.

Nice to Have

• Experience marketing AI, technology, digital skills, or professional upskilling programmes.

• Familiarity with Telegram, WhatsApp Channels, email marketing campaigns (EDMs), or other community and owned communication channels.

• Familiarity with social media advertising platforms, analytics tools, and email marketing platforms.

• Experience supporting partnership marketing, co-marketing campaigns, or learner acquisition initiatives.

• Exposure to Public Relations, media relations, event marketing, or alumni engagement programmes.

Why This Role?

Broad Marketing Exposure

Gain hands-on experience across social media, content, events, partnerships, community engagement, and marketing communications.

Visible Business Impact

Contribute directly to how professionals discover our programmes, engage with our brand, and connect with our learning community.

Learn & Grow

Join a growing marketing team where you can expand your capabilities, take ownership of initiatives, and develop alongside the business.

About Vertical Institute

Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.