Head of Marketing | Growth & EdTech

Private Advertiser; Singapore; On-site; SGD 220,000 - 320,000; Full time

Job summary

Private Advertiser, based in Singapore, is seeking a commercially driven marketing leader to head the marketing function for its AI and technology training portfolio. You will own the strategy, lead the team, and work with senior leadership to drive customer acquisition, brand growth and new business initiatives.

The role combines growth strategy, performance marketing, brand, CRM and leadership, with a strong focus on measurable business outcomes.

Qualifications

• 7+ years of progressive marketing experience, including senior leadership roles.
• Recent experience in EdTech, education, or training providers.
• Proven track record in growth, customer acquisition and marketing performance.

Responsibilities

• Develop and own the marketing strategy aligned to revenue objectives.
• Lead growth campaigns across funnel to improve lead generation and conversion.
• Oversee digital marketing including paid, SEO, content, CRM and email automation.
• Maintain a consistent brand identity and integrated communications.
• Lead, coach and develop the marketing team with clear KPIs.
• Partner with senior leadership on go-to-market and commercial priorities.

Skills

Growth strategy

Customer acquisition

Performance marketing

Brand management

Team leadership

Analytics & reporting

Tools

CRM systems

Marketing automation

SEO tools

Job description

We are looking for a commercially driven marketing leader to lead the marketing function of a growing Singapore-based AI and technology training provider.

This is a hands-on leadership role for someone who can combine growth strategy, customer acquisition, performance marketing, brand, CRM and team leadership, with a strong focus on measurable business outcomes.

You will own the overall marketing strategy, lead and develop the marketing team, and work closely with senior leadership to drive customer acquisition, conversion, brand growth and new business initiatives.

Marketing Strategy & Growth

• Own the overall marketing strategy and translate business objectives into measurable growth initiatives.

• Drive customer acquisition, qualified lead generation and conversion across the marketing funnel.

• Identify, test and scale high-performing marketing channels and new growth opportunities.

• Develop integrated marketing campaigns aligned with business and revenue objectives.

• Use customer, market and performance insights to continuously improve marketing strategy.

Digital Marketing & Performance

• Oversee digital marketing activities across paid advertising, SEO, content, CRM, email and marketing automation.

• Develop strategies to improve lead quality, conversion and customer acquisition efficiency.

• Monitor key marketing metrics and translate performance data into actionable recommendations.

• Evaluate channel performance, marketing investment and opportunities for optimisation.

• Explore new digital channels, partnerships and initiatives to support growth.

Brand & Communications

• Develop and maintain a consistent brand identity across marketing channels.

• Oversee content and communications to ensure clear, relevant and effective messaging.

• Support the launch and promotion of new products, programmes and business initiatives.

• Work with internal teams and external partners to deliver integrated campaigns.

Team Leadership

• Lead, coach and develop the marketing team across relevant functions.

• Set team structure, objectives, KPIs and performance expectations.

• Identify capability gaps and support the team's professional development.

• Participate in the recruitment and onboarding of marketing team members.

• Build a collaborative, accountable and performance-focused marketing culture.

• Ensure the team remains aligned with business priorities and delivers effectively.

Commercial & Stakeholder Leadership

• Partner closely with senior leadership on marketing strategy, go-to-market initiatives, product launches and commercial priorities.

• Translate business objectives into practical marketing plans and measurable outcomes.

• Manage marketing budgets and resource allocation effectively.

• Prepare regular marketing performance reports, forecasts and recommendations.

• Manage relationships with agencies, freelancers, technology partners and other vendors.

• Continuously improve marketing processes, systems and ways of working.
  

What We're Looking For

• 7+ years of progressive marketing experience, including substantial experience in a senior marketing or leadership position.

• Recent experience in EdTech, education, professional training or a training provider environment is required.

• Proven experience owning growth, customer acquisition and marketing performance.

• Demonstrated experience leading, coaching and developing a marketing team.

• Strong track record of delivering measurable marketing and commercial results.

• Experience across multiple marketing functions, including performance marketing, digital marketing, content, CRM and lead generation.

• Strong understanding of marketing metrics, analytics, conversion and performance reporting.

• Commercially minded, with the ability to connect marketing activities to business and revenue outcomes.

• Strong communication, presentation and stakeholder management skills.

• Strategic thinker who is also comfortable being hands-on and involved in execution.

• Able to operate independently, prioritise effectively and make sound decisions in a fast-moving environment.

Why This Role

• Lead the full marketing function and shape the company's next stage of growth.

• Work across an AI and technology training portfolio with opportunities to shape go-to-market and customer acquisition strategies.

• Partner directly with senior leadership on growth and commercial strategy.

• Build and develop a high-performing marketing organisation.

• Introduce new marketing channels, systems, processes and growth initiatives.

• Take ownership of marketing performance and its contribution to business outcomes.

Job Details

Employment Type: Full-time
Work Location: Singapore
Work Arrangement: Onsite
Level: Head of Department / Senior Management
Industry: AI Training / Education / EdTech

Compensation: Competitive and commensurate with experience, qualifications and scope of the role.

Confidential Recruitment Opportunity

This is a confidential search. Further information about the organisation will be shared with shortlisted candidates during the recruitment process.