EdTech Marketing Specialist - Social & Community

Vertical Institute Pte Ltd; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Vertical Institute is Singapore's AI and technology training provider seeking a Marketing Executive (Integrated & Community) to support our brand across social media, events, partnerships, and learner engagement.

You will work with the Digital & Growth Marketing Manager to plan campaigns, create content, coordinate events, and build a vibrant learner community across B2C, B2B, and alumni segments in a fast-growing EdTech environment.

Qualifications

• 1–3 years marketing experience in EdTech, education, or professional training.
• Degree or diploma in Marketing, Communications, Business, or related field.
• Hands-on experience supporting social media content, brand campaigns, and integrated marketing activities for an education or training business.
• Experience coordinating events, workshops, learner engagement activities, or community initiatives.
• Strong written communication skills, with good attention to detail and the ability to adapt messaging for different audiences.

Responsibilities

• Plan and execute social media content across key platforms to promote courses, events, brand initiatives, and learner success stories.
• Maintain the social media content calendar and coordinate timely content publishing.
• Create and coordinate engaging content for social media and other marketing channels, ensuring relevance to our target audiences.
• Execute social media campaigns to increase brand awareness, audience engagement, and interest in our programmes.
• Monitor social media performance and identify opportunities to improve content effectiveness.
• Ensure consistent brand voice, visual identity, and messaging across marketing communications.
• Coordinate marketing materials, including email campaigns, event collateral, landing pages, and promotional assets.

Skills

Social media marketing

Content creation

Campaign execution

Communication

Project coordination

Analytics understanding

Collaboration

Proactivity

Education

Marketing degree or related

Tools

Email marketing platforms

CRM systems

Social media advertising platforms

Job description

Vertical Institute is Singapore's AI and technology training provider seeking a Marketing Executive (Integrated & Community) to support our brand across social media, events, partnerships, and learner engagement.

You will work with the Digital & Growth Marketing Manager to plan campaigns, create content, coordinate events, and build a vibrant learner community across B2C, B2B, and alumni segments in a fast-growing EdTech environment.