Beauty Insights Lead: Shape Product & Pricing

Dyson Institute; Singapore; On-site; SGD 150,000 - 260,000; Full time

Benefits offered by this job

Transport allowance

Medical insurance

Career development

Leadership workshops

Job summary

Dyson Institute is seeking a Senior Insights Manager for Beauty to lead strategic consumer, market, and competitive intelligence. You will design and deliver primary research, including trials and tests, and integrate external data into portfolio strategies across product development, pricing, and range management.

You will partner with Portfolio, NPI, and Commercial teams to drive data‑driven decisions, presenting findings to leadership and stakeholders.

Qualifications

• Bachelor’s or Master’s degree in Market Research, Social Sciences, Business, Psychology, Statistics, or a related field.
• Proven experience in insights management, market research, or consumer research, ideally within beauty, personal care, consumer technology, or FMCG sectors.
• Demonstrated expertise planning and executing both qualitative and quantitative research, including concept testing, user trials, conjoint analysis, and price elasticity studies.
• Skilled in data analysis and synthesis with experience integrating multiple sources (primary research and syndicated data) to deliver actionable business recommendations.
• Experience managing third-party research vendors and external data providers, with strong contract and budget oversight.
• Strong knowledge of industry trends, competitor analysis, and consumer behaviour in the beauty or technology sector.

Responsibilities

• Lead the design and implementation of comprehensive research plans across internal and external studies.
• Oversee execution of all trailing activities to test user acceptance of product propositions, features, and pricing.
• Own the process for externally purchased market data acquisition and analysis.
• Synthesize research data into clear, actionable recommendations for launch decisions, pricing optimisation, and feature prioritisation.
• Determine the most effective methodology for each research need, balancing speed, rigor, budget, and resources.
• Partner with Portfolio, Discovery, NPI/NPD, and Commercial teams to embed insights in product development.
• Present complex findings to executive leadership in clear, compelling formats.
• Track consumer and market dynamics to identify risks and growth opportunities for Beauty.
• Continuously improve processes for research and market intelligence gathering.

Skills

Strategic thinker

Cross‑functional collaboration

Strong communication

Executive presentation

Education

Bachelor’s or Master’s degree in Market Research, Social Sciences, Business, Psychology, Statistics, or related field

Job description

Dyson Institute is seeking a Senior Insights Manager for Beauty to lead strategic consumer, market, and competitive intelligence. You will design and deliver primary research, including trials and tests, and integrate external data into portfolio strategies across product development, pricing, and range management.

You will partner with Portfolio, NPI, and Commercial teams to drive data‑driven decisions, presenting findings to leadership and stakeholders.