Senior Beauty Insights Strategist

Dyson Operations Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Transport allowance

Medical insurance

Job summary

Dyson Singapore seeks a Senior Insights Manager for Beauty to lead strategic consumer, market, and competitive intelligence. You will design and deliver broad primary research programs, including conjoint and pricing studies, pricing elasticity, and trials, ensuring insights inform product propositions and performance decisions.

You will collaborate with Portfolio, NPI, NPD, and Commercial teams to anchor decisions in robust evidence, presenting findings to senior leadership and driving growth

Qualifications

• Bachelor’s or Master’s degree in Market Research, Social Sciences, Business, Psychology, Statistics, or related field.
• Proven experience in insights management, market research, or consumer research in beauty, personal care, consumer technology, or FMCG sectors
• Demonstrated expertise planning and executing both qualitative and quantitative research, including concept testing, user trials, conjoint analysis, and price elasticity studies
• Skilled in data analysis and synthesis with experience integrating multiple sources (primary research and syndicated data) to deliver actionable business recommendations
• Experience managing third-party research vendors and external data providers, with strong contract and budget oversight
• Strong knowledge of industry trends, competitor analysis, and consumer behaviour in the beauty or technology sector

Responsibilities

• Design and deliver comprehensive research plans across internal and external trials, surveys, proposition trials, conjoint and pricing studies
• Oversee execution of trailing activities to test user acceptance of propositions, features, and pricing
• Own the process for externally purchased market data acquisition and analysis
• Synthesize research data into actionable recommendations for projects and the Beauty portfolio
• Determine the most effective methodology for each research need to support decision-making
• Collaborate with Portfolio, Discovery, and Delivery teams to embed insights across development cycles
• Present complex findings to executive leadership in clear formats
• Track consumer and market dynamics to identify risks and growth opportunities for Beauty
• Continuously improve processes for insights gathering and methodology

Skills

Market research

Stakeholder management

Qualitative research

Quantitative research

Pricing analysis

Vendor management

Education

Bachelor’s/Master’s in Market Research or related

Tools

SPSS

Excel

Job description

Dyson Singapore seeks a Senior Insights Manager for Beauty to lead strategic consumer, market, and competitive intelligence. You will design and deliver broad primary research programs, including conjoint and pricing studies, pricing elasticity, and trials, ensuring insights inform product propositions and performance decisions.

You will collaborate with Portfolio, NPI, NPD, and Commercial teams to anchor decisions in robust evidence, presenting findings to senior leadership and driving growth