Bakery Sales Growth Lead – Online & Retail

NANYANG BEAUTY PTE. LTD.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

NANYANG BEAUTY PTE. LTD. is seeking a Sales Manager to drive growth in our retail and online bakery channels.

You will develop sales plans, engage customers, run promotions, and lead business development initiatives to expand revenue and market presence. You will manage online platforms, coordinate campaigns with marketing and production teams, analyze sales data, and build strong client relationships with corporate partners.

Qualifications

• 3–5 years of proven sales experience in bakery, food, or retail.
• Experience managing online sales channels and e-commerce campaigns.
• Proven track record of meeting or exceeding sales targets.
• Ability to collaborate with marketing, operations, and production teams.

Responsibilities

• Develop and implement sales strategies for retail, corporate, and online bakery sales.
• Manage online sales channels including food delivery and e-commerce platforms.
• Coordinate promotional campaigns, festive sales activities, and customer engagement initiatives.
• Build and maintain relationships with customers, corporate clients, and business partners.
• Identify new business opportunities and partnership collaborations.
• Monitor daily, weekly, and monthly sales performance and revenue targets.
• Analyze customer purchasing trends and market opportunities.
• Coordinate with marketing teams on branding and promotional campaigns.
• Work closely with operations and production teams to align product availability with sales demand.
• Manage customer enquiries, quotations, and bulk order coordination.
• Improve customer retention and repeat purchase strategies.
• Prepare sales reports, forecasts, and business performance updates for management review.
• Monitor competitor activities and industry developments within the bakery market.
• Recommend improvements to sales processes, customer outreach, and business development strategies.
• Support expansion of online sales and digital customer acquisition initiatives.

Skills

Sales strategy

Customer engagement

Digital marketing

E-commerce

Business development

Revenue growth

Cross-functional teamwork

Education

Bachelor’s degree in Sales/Marketing/Food Industry Management

Diploma or certification in sales

CSP certification

Digital marketing certification

Bakery management certification

Food safety certification

Tools

CRM software

E-commerce platforms

Job description

NANYANG BEAUTY PTE. LTD. is seeking a Sales Manager to drive growth in our retail and online bakery channels.

You will develop sales plans, engage customers, run promotions, and lead business development initiatives to expand revenue and market presence. You will manage online platforms, coordinate campaigns with marketing and production teams, analyze sales data, and build strong client relationships with corporate partners.