B2B Marketing Lead — Data-Driven, Dashboards & Enablement

KEYC RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 72,000; Full time

Benefits offered by this job

AWS

VB

Job summary

KEYC RECRUITMENT PTE. LTD. is seeking a Marketing Senior Executive / Supervisor in Singapore.

The role oversees B2B marketing activities, including promotional planning, lead generation and sales enablement, with potential OT and overseas travel for events and campaigns. Expected to drive data-driven marketing initiatives, build reports and dashboards in Excel and Power BI, and identify new industries to expand markets.

Qualifications

• Degree in Marketing, Business or Engineering prioritized.
• At least 4 years of professional experience in marketing or engineering (technical or sales roles).
• Proficient in Excel; reports & dashboards with Power BI/Tableau or Power Automate a plus.

Responsibilities

• Oversee B2B marketing activities, including promotional planning, lead generation and sales enablement.
• This role may involve OT and overseas travel (overnight, for events / campaigns).
• Execute marketing activities based on data-driven results, ensuring accurate and smooth implementation and information management.
• Focus on achieving measurable results and evaluating performance objectively.
• Organize sales and customer data and create and update reports and dashboards using Excel and Power BI for the sales team.
• Identify and explore new industries and potential markets (e.g. semiconductors, robotics, etc.).
• Refine the in-house database and maintain data accuracy and integrity.
• Identify customers' issues from limited information and propose appropriate next steps that connect the customer to Sales Engineer.
• Use reports and data analysis to reveal sales potential that is not yet visible.
• Direct and manage the work of sales administration staff to ensure smooth sales operations.

Skills

Leadership

Communication

Data-driven

Problem-solving

Proactive

Education

Degree in Marketing

Degree in Business

Engineering degree

Tools

Excel

Power BI

Tableau

Power Automate

Job description

KEYC RECRUITMENT PTE. LTD. is seeking a Marketing Senior Executive / Supervisor in Singapore.

The role oversees B2B marketing activities, including promotional planning, lead generation and sales enablement, with potential OT and overseas travel for events and campaigns. Expected to drive data-driven marketing initiatives, build reports and dashboards in Excel and Power BI, and identify new industries to expand markets.