Data-Driven B2B Marketing Executive

KEYENCE Corporation

Singapore

On-site

SGD 60,000 - 90,000

Full time

4 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Keyence Corporation Singapore is seeking a Marketing Data Specialist to join the AI-driven manufacturing space. You will plan and execute lead generation and marketing initiatives, and build data-backed reports for the sales team.

You will organize sales and customer data, create dashboards in Excel/Power BI, and research new market potential in semiconductor, robotics, biomedical, and EV sectors. This role requires strong communication, ownership, and a curious, results-driven mindset in a

Qualifications

Fluent, clear communication with internal teams and customers.
Ability to extract insights from data and drive problem solving.
Proficient in Excel; familiarity with Power BI and Power Automate a plus.
On-the-job training provided.
Willingness to take ownership and drive execution.
Proactive in proposing ideas to improve sales performance.
Curious to investigate reasons behind outcomes.
Goal-oriented, with a focus on delivering results.
Customer-centric mindset with high hospitality standards.
Ready to act quickly and thoroughly.
Eager to learn and apply feedback.

Responsibilities

Execute marketing activities with data-backed planning and review.
Build and maintain reports and dashboards to support sales decisions (Excel / Power BI).
Identify and research new and existing market potential (e.g., Semiconductor, Robotics, Biomedical, EV).
Refine in-house CRM data and improve database integrity.
Provide customer support by routing issues to the Sales Engineer as needed.
Support the Sales Team by revealing untapped sales potential through analysis.