B2B Data & Marketing Lead - Growth, Analytics & Campaigns

ANRADUS PTE. LTD.; Singapore; On-site; SGD 56,000 - 67,000; Full time

Job summary

Anradus Pte Ltd is seeking a Data & Marketing Senior Executive / Supervisor to lead data-driven marketing initiatives from our Kallang location. You will build dashboards, guide campaigns, and partner with sales to tighten performance and growth prospects.

Ideal candidates have 3–6 years in marketing, strong Excel and Power BI or Tableau skills, and a proactive, detail-oriented mindset to convert data into actionable strategies.

Qualifications

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
• 3 to 6 years of marketing experience, preferably in B2B.
• Proficient in Excel and Power BI or Tableau.
• Knowledge of Power Automate is an advantage.
• Strong analytical, communication, and leadership skills.
• Proactive, detail-oriented, and able to translate data into action.

Responsibilities

• Build and maintain datasets, dashboards, and reports to support sales and market analysis.
• Analyze sales and marketing data to identify trends, gaps, and growth opportunities.
• Turn data insights into targeted marketing and sales actions.
• Lead B2B marketing activities, including campaign planning, lead generation, and sales enablement.
• Work closely with sales teams to guide priorities and improve performance.
• Use Excel, Power BI/Tableau, SAP, Microsoft, and internal systems for reporting and analysis.
• Support automation and process improvement using tools such as Power Automate.
• Prepare performance reports and present insights to management.
• Guide marketing team members to execute initiatives and achieve measurable results.

Skills

Data analytics

Marketing

Leadership

Excel

Power BI

Tableau

SAP

Power Automate

Reporting

B2B marketing

Education

Bachelor’s Degree in Marketing, Business, Data Analytics, or related field

Tools

SAP

Excel

Power BI

Tableau

Power Automate

Job description

Anradus Pte Ltd is seeking a Data & Marketing Senior Executive / Supervisor to lead data-driven marketing initiatives from our Kallang location. You will build dashboards, guide campaigns, and partner with sales to tighten performance and growth prospects.

Ideal candidates have 3–6 years in marketing, strong Excel and Power BI or Tableau skills, and a proactive, detail-oriented mindset to convert data into actionable strategies.