Strategic B2B Marketing Lead for Growth & CRM

wecruit pte. ltd.

Singapore

On-site

SGD 60,000 - 100,000

Full time

14 days+

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Job summary

wecruit pte. ltd. is seeking a marketing professional to lead and execute initiatives that drive measurable business results in a B2B environment. You will plan campaigns, ensure accurate execution, and coordinate across teams to maximise impact.

A background in data analysis, Excel, Power BI/Tableau, and strong English communication is essential. This role offers opportunities to influence strategy and grow through lead generation and campaign optimization in Singapore.

Qualifications

Bachelor's degree in marketing, business or related discipline.
3–6 years of B2B marketing experience with lead generation.
Proven ability to plan, execute campaigns and measure outcomes.

Responsibilities

Develop and execute marketing initiatives with measurable results.
Strategically plan campaigns to maximise effectiveness and growth.
Ensure accurate execution and coordination of campaigns.
Monitor performance via data analysis and suggest improvements.
Identify opportunities using performance metrics and market feedback.
Conduct market research to identify new business opportunities.
Manage CRM data and grow the customer base.
Engage customers by phone, email, and meetings to assess needs and propose solutions.
Support sales by preparing reports and analyzing performance.