Assistant Sales Manager

Akzo Nobel Paints (Singapore) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Akzo Nobel Paints (Singapore) Pte Ltd seeks a sales professional to lead sell-in and expand the retailer network across Singapore. The role focuses on growing product distribution, driving sell-out through retailer programmes, and managing a portfolio of active retail accounts with effective credit and range management.

The candidate should have a diploma or degree in business or related field, with at least 3 years in retail sales, and strong negotiation, communication, and English skills;

Qualifications

• Diploma, Advanced Level or Bachelor’s Degree in Business, Marketing, Sales, or related field.
• Minimum 3 years of experience in retail sales, preferably paints, coatings, FMCG or building materials.
• Experience managing retail accounts and achieving sales targets.
• Exposure to working in a multinational environment is preferred.
• Experience in paint or coatings industry is an added advantage.
• Strong sales, negotiation and relationship management skills.
• Proven ability to achieve sales targets and drive growth.
• Good understanding of retail channel management and customer development.
• Strong communication and interpersonal skills.
• Customer-focused with effective problem-solving abilities.
• Ability to analyse sales performance and identify growth opportunities.
• Proficient in Microsoft Office applications.
• Good command of English; Mandarin/Chinese proficiency is an advantage.

Responsibilities

• Sell-in management: achieve or exceed targets and acquire new retailer accounts.
• Sell-out management: drive retailer programmes and campaigns to boost demand.
• Retail account management: grow accounts, manage credit, and ensure product range and tinting adoption.
• Build relationships, address feedback, resolve complaints, and identify new retail opportunities.

Skills

Sales skills

Negotiation

Relationship management

Communication skills

Interpersonal skills

Problem solving

English language

Mandarin Chinese

Education

Bachelor's degree in Business, Marketing, Sales or related discipline

Tools

Microsoft Office

Job description

1. Sell-in Management

• Achieve or exceed assigned sell-in sales targets for designated direct paint retailers.

• Identify and acquire new retailer accounts to expand market coverage and strengthen the retail network.

• Drive product distribution growth by identifying new sales opportunities and improving product availability.

• Develop strong relationships with retailers to support business growth and long-term partnerships.

2. Sell-out Management

• Drive retailer sell-out performance through effective execution of retailer programmes, including Mix2Win and Painter Loyalty initiatives.

• Collaborate with Painter and Interior Designer sales teams to generate end-user demand and increase product consumption.

• Execute promotional activities, campaigns, and engagement initiatives to improve retailer, painter, and interior designer sales.

• Monitor sales performance and recommend actions to improve sell-out results.

3. Retail Account Management

• Manage and grow a portfolio of active retail accounts with consistent purchasing behaviour.

• Ensure effective product range management, tinting machine adoption, and compliance with agreed credit policies.

• Monitor customer accounts, receivables, and outstanding payments to maintain healthy credit management.

• Build strong customer relationships by addressing feedback, resolving complaints, and improving customer satisfaction.

• Implement approved retailer rebate and incentive programmes to drive business growth.

• Continuously identify and secure new retail opportunities to increase market penetration.

Job Requirement

• Diploma, Advanced Level, or Bachelor's Degree in Business, Marketing, Sales, or a related discipline.

• Minimum 3 years of experience in retail sales, preferably within the paints, coatings, FMCG, or building materials industry.

• Experience managing retail accounts and achieving sales targets.

• Exposure to working in a multinational environment is preferred.

• Experience in the paint or coatings industry is an added advantage.

• Strong sales, negotiation, and relationship management skills.

• Proven ability to achieve sales targets and drive business growth.

• Good understanding of retail channel management and customer development.

• Strong communication and interpersonal skills.

• Customer-focused with effective problem-solving abilities.

• Ability to analyse sales performance and identify growth opportunities.

• Proficient in Microsoft Office applications.

• Good command of English; Mandarin/Chinese proficiency is an advantage.

"We are seeking candidates proficient in Mandarin/Chinese to effectively communicate with Mandarin/Chinese-speaking clients."