Assistant Performance Marketing Lead – Fashion Growth

PEDRO GROUP PTE LTD; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

CHARLES & KEITH Group in Singapore is seeking an ambitious Assistant Manager of Performance Marketing to lead customer acquisition and retention for pedroshoes.com. You will own the full-funnel media mix across Meta, Google, TikTok, and emerging platforms, translating business goals into actionable plans.

You will manage multi-channel budgets, build executive dashboards, leverage CDP for segmentation, and guide junior teammates.

Qualifications

• 5+ years in performance marketing and media buying in fashion/ecommerce.
• Proven leadership in guiding digital marketing teams.
• Advanced experience with Meta Ads and Google Ads.
• GA4 proficiency and strong data visualization skills.

Responsibilities

• Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
• Own the multi-channel digital marketing budget and forecast spend; model ROI scenarios and reallocate funds across platforms and regions.
• Lead the translation of campaign data into strategic insights; build dashboards in Excel, Looker Studio, or Power BI for exec reviews.
• Leverage CDP to build advanced audience segmentation for personalized marketing flows that boost retention and LTV.
• Provide data-backed creative direction and briefs to Content and Creative teams to optimize assets for conversion.
• Design and govern a robust testing framework (A/B and multivariate) across creatives, audiences, and landing pages, coordinating with ecommerce teams for UX from ad to checkout.
• Utilize AI tools to accelerate data analysis, generate copy variations, and streamline workflows.
• Drive Affiliate Marketing strategy: negotiate commissions and onboard networks to lift revenue.
• Mentor junior marketing staff and elevate team capabilities to a strategic, business-focused level.
• Present performance reviews and market trends to senior management with clear, high-level impact.

Skills

Leadership

Strategy development

Data-driven decision making

Stakeholder management

Problem solving

Education

Bachelor's degree in Marketing or Analytics

Tools

GA4

Excel

Power BI

Looker Studio

Google Ads

Meta Ads

ChatGPT

Job description

CHARLES & KEITH Group in Singapore is seeking an ambitious Assistant Manager of Performance Marketing to lead customer acquisition and retention for pedroshoes.com. You will own the full-funnel media mix across Meta, Google, TikTok, and emerging platforms, translating business goals into actionable plans.

You will manage multi-channel budgets, build executive dashboards, leverage CDP for segmentation, and guide junior teammates.