SENIOR CREATIVE CONTENT ASSOCIATE

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

CHARLES & KEITH (SINGAPORE) PTE LTD is seeking a senior Creative Lead to drive innovative ideation and execution across brand campaigns, activations and content. You will define the end-to-end creative approach, including art direction, video motion graphics and AI-driven content solutions to elevate the brand globally.

You will mentor designers and photographers, maintain a consistent brand identity across markets, and partner with production teams, agencies and talents.

Qualifications

• Experience in conceptual creative work, art direction and graphic design in a creative role.
• Experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia.
• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
• Capable of creating outstanding creative designs and assets for traditional and digital marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Familiarity with social media, new digital formats and trends
• Experience developing targeted creative across multiple markets (e.g., Asia, the US, UK and non-English markets) is ideal
• Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (both moving images and stills)
• Possess technical skill sets, including typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Ability to thrive in a dynamic, fast-paced and everchanging environment
• Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
• Comfortable with overseas travel when necessary

Responsibilities

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talents within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with team producers to establish forward-thinking production approaches, workflows and schedules
• Build strong relationships with external agencies and partners as required
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output
• Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

Skills

Conceptual creative

Art direction

Graphic design

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Moving images

Motion graphics

Video production

AI tools

Tools

Adobe Creative Suite

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talents within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with team producers to establish forward-thinking production approaches, workflows and schedules
• Build strong relationships with external agencies and partners as required
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output
• Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

REQUIREMENTS

• Experience in conceptual creative work, art direction and graphic design in a creative role
• Experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
• Capable of creating outstanding creative designs and assets for traditional and digital marketing
• Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
• Familiarity with social media, new digital formats and trends
• Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets) is ideal
• Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (both moving images and stills)
• Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Ability to thrive in a dynamic, fast-paced and everchanging environment
• Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
• Comfortable with overseas travel when necessary

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.