Assistant Outdoor Sales Manager (Basic + Comms)

ALLINTON ENGINEERING & TRADING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ALLINTON ENGINEERING & TRADING PTE. LTD. is seeking a commercially driven Assistant Sales Manager to support the Sales Director in leading the outdoor sales function and driving revenue growth.

The role involves supervising day-to-day outdoor sales activities, guiding the team to meet targets and expanding the company's market presence through strategic account development and strong customer engagements.

Qualifications

• Diploma or Degree in Business, Sales, Engineering or a related discipline; candidates with relevant experience will also be considered.
• At least 5 years of relevant experience in B2B outdoor sales, business development or account management.

Responsibilities

• Support the Sales Director in developing and executing sales strategies, business plans and revenue targets for the outdoor sales function.
• Oversee daily outdoor sales activities, monitor sales performance and ensure the team works towards agreed sales targets.
• Guide, supervise and coach outdoor sales personnel to strengthen sales effectiveness, customer engagement and overall performance.
• Identify new business opportunities, develop key accounts and drive customer acquisition, cross-selling and upselling initiatives.
• Build and maintain relationships with key customers, business partners and industry contacts.

Skills

Leadership

Communication

Negotiation

Presentation skills

Sales strategy

Education

Diploma or Degree in Business, Sales, Engineering or related discipline

Tools

Microsoft Office

ERP/CRM familiarity

Job description

We are seeking a commercially driven and hands-on Assistant Sales Manager to support the Sales Director in leading the outdoor sales function, developing business opportunities and driving revenue growth.

The successful candidate will oversee day-to-day outdoor sales activities, guide the sales team in achieving business objectives, strengthen customer relationships and identify opportunities to expand the company's market presence.

This role requires a combination of sales leadership, strategic account development and hands-on involvement in key customer engagements.

Key Responsibilities

• Support the Sales Director in developing and executing sales strategies, business plans and revenue targets for the outdoor sales function.
• Oversee daily outdoor sales activities, monitor sales performance and ensure the team works towards agreed sales targets.
• Guide, supervise and coach outdoor sales personnel to strengthen sales effectiveness, customer engagement and overall performance.
• Identify new business opportunities, develop key accounts and drive customer acquisition, cross-selling and upselling initiatives.
• Build and maintain relationships with key customers, business partners and industry contacts.
• Lead or support important customer negotiations, commercial discussions and business development initiatives.
• Monitor sales pipelines, forecasts, conversion rates and account performance, providing regular updates to management.
• Identify gaps in product penetration and develop initiatives to grow sales across existing customer accounts.
• Work closely with Indoor Sales, Procurement, Product, Warehouse and Logistics teams to improve coordination and customer fulfilment.
• Address escalated customer issues and ensure timely follow-up on commercial and operational matters.
• Analyse market developments, customer requirements and competitor activities to identify potential growth areas.
• Prepare sales reports, performance reviews and recommendations for management.

Requirements

• Diploma or Degree in Business, Sales, Engineering or a related discipline; candidates with relevant experience will also be considered.
• At least 5 years of relevant experience in B2B outdoor sales, business development or account management.
• Previous experience in supervising, leading or coaching a sales team will be an advantage.
• Experience in the industrial, engineering, hardware, machinery or equipment sectors will be an advantage.
• Demonstrated ability to develop customer accounts, secure new business and achieve sales targets.
• Strong understanding of B2B sales processes, commercial negotiations, account management and business development.
• Good leadership, communication, presentation and negotiation skills.
• Commercially aware, proactive and able to translate business objectives into practical sales activities.
• Able to manage multiple priorities and work effectively with different departments.
• Proficient in Microsoft Office; familiarity with ERP or CRM systems is an advantage.
• Able to travel to customer sites across Singapore.
• Possession of a valid driving licence will be an advantage where driving is required for customer visits.