Assistant Marketing Manager (FMCG)

Good Job Creations (Singapore) Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Good Job Creations (Singapore) Pte Ltd is seeking an experienced Marketing Lead to drive strategic marketing and trade initiatives across ethical and consumer healthcare channels. You will lead the marketing and commercial teams, develop brand roadmaps, and identify growth opportunities from consumer insights.

You will guide digital marketing, analytics, and trade budgets, while collaborating with sales, regulatory, and supply chain teams to ensure compliant, ROI-focused campaigns.

Qualifications

• Minimum 3 years of product management experience in FMCG.
• Strong business acumen with analytical and negotiation skills.
• Ability to work independently with discretion on confidential information.
• Excellent interpersonal and stakeholder management skills.
• Proficiency in MS Word, Excel and PowerPoint.

Responsibilities

• Provide strategic direction to commercial and marketing teams to meet sales targets.
• Develop and execute marketing strategies and roadmaps for brands.
• Identify expansion opportunities from consumer and patient insights.
• Conduct market, opportunity, and competitive analyses.
• Drive digital marketing and e-commerce to boost visibility and sales.
• Define and report marketing KPIs to measure campaigns.
• Collaborate with sales, supply chain, and regulatory teams.
• Ensure marketing materials comply with regulatory requirements.
• Build relationships with Key Opinion Leaders and senior stakeholders.
• Plan and manage annual trade marketing activities with retailers and pharmacies.

Skills

Negotiation

Analytical thinking

Stakeholder management

Interpersonal skills

Tools

Microsoft Word

Excel

PowerPoint

Job description

Job ID: 1422782

Job Summary:

Lead strategic marketing and trade initiatives to drive brand growth, market share, and sales performance across ethical and consumer healthcare channels.

Responsibilities:

• Lead and provide strategic direction to the commercial and marketing team to achieve product sales targets.


• Develop and execute marketing strategies and roadmaps for existing and new brands.


• Identify business expansion opportunities through consumer and patient insights.


• Conduct in-depth market, opportunity, and competitive analysis to inform decision-making.


• Drive digital marketing and e-commerce initiatives to enhance brand visibility and sales.


• Define, track, and report marketing metrics and KPIs to measure campaign effectiveness.


• Contribute to global healthcare brand initiatives, including new product development.


• Plan, monitor, and optimize the utilization of marketing and trade A&P budgets to maximize ROI.


• Support the sales team through regular joint field calls to strengthen execution and collaboration.


• Develop and execute trade marketing plans aligned with annual sales targets to grow sales, market share, and profitability.


• Establish and manage annual trade marketing activities with key chain pharmacies, hypermarkets, government retail pharmacies, and independent pharmacies.


• Collaborate with sales, supply chain, and regulatory teams to ensure effective execution of trade marketing initiatives.


• Ensure all marketing materials comply with local regulatory requirements and internal guidelines.


• Build and maintain strong relationships with Key Opinion Leaders, Category Managers, and senior stakeholders across ethical and consumer healthcare channels.

Requirements:

• At least 3 years of product management experience within the FMCG industry.


• Strong business acumen with proven analytical and negotiation skills.


• Demonstrated ability to work independently while handling confidential information with discretion.


• Good attitude with strong interpersonal and stakeholder management skills.


• Proficiency in Microsoft Word, Excel, and PowerPoint.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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