NEW! Marketing Manager (FMCG) - Contract

AMBITION GROUP SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Ambition Group Singapore Pte. Ltd. is seeking a senior Trade Marketing professional to build and own trade marketing plans with commercial leaders, delivering clear targets for campaigns and key franchises in line with the global brand strategy.

You will plan 360° launches and promotions, manage Asia travel retail budgets with Finance, forecast novelties and assortments with Demand Planning, align with VM, and lead joint business planning with retail partners to maximise ROI.

Responsibilities

• Build and own trade marketing plans with commercial leaders, setting and delivering clear targets for campaigns and key franchises, aligned to global brand strategy
• Plan and run 360° launches and promotions, including retailer activations, outposts and PR events, covering forecasting, allocation, VM, pricing logic and digital integration
• Develop trade and promotional strategies by occasion and sub-region, grounded in pricing architecture, competitive landscape and consumer behaviour
• Set success metrics and ROI targets upfront for every activation and track performance closely
• Lead joint business planning with retail partners alongside the commercial team
• Own the full Asia travel retail marketing budget, working with Finance and budget owners to keep spend tightly controlled (POSM, rebates, events)
• Work with Demand Planning on accurate forecasts for novelties, travel retail exclusive assortments, GWPs and sampling
• Align with the VM team on timely VMD changes, in line with animation calendars and brand guidelines
• Run monthly, quarterly and annual business reviews and deep dives on SKU productivity, franchise contribution, campaign ROI and promotion effectiveness
• Spot opportunities, risks and trends by sub-region through competitive and retailer analysis
• Partner with the Digital and E-commerce teams on retailer platform plans and campaign evaluation
• Mentor team members and build strong relationships with Finance, agencies, brand holders and retailers

Job description

• Build and own trade marketing plans with commercial leaders, setting and delivering clear targets for campaigns and key franchises, aligned to global brand strategy
• Plan and run 360° launches and promotions, including retailer activations, outposts and PR events, covering forecasting, allocation, VM, pricing logic and digital integration
• Develop trade and promotional strategies by occasion and sub-region, grounded in pricing architecture, competitive landscape and consumer behaviour
• Set success metrics and ROI targets upfront for every activation and track performance closely
• Lead joint business planning with retail partners alongside the commercial team
• Own the full Asia travel retail marketing budget, working with Finance and budget owners to keep spend tightly controlled (POSM, rebates, events)
• Work with Demand Planning on accurate forecasts for novelties, travel retail exclusive assortments, GWPs and sampling
• Align with the VM team on timely VMD changes, in line with animation calendars and brand guidelines
• Run monthly, quarterly and annual business reviews and deep dives on SKU productivity, franchise contribution, campaign ROI and promotion effectiveness
• Spot opportunities, risks and trends by sub-region through competitive and retailer analysis
• Partner with the Digital and E-commerce teams on retailer platform plans and campaign evaluation
• Mentor team members and build strong relationships with Finance, agencies, brand holders and retailers

Data provided is for recruitment purposes only

www.ambition.com.sg

EA Registration Number: R22104385

Business Registration Number: 200611680D. Licence Number: 10C5117