Assistant Marketing Manager SEA

DFI Retail Group; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Guardian Health & Beauty, Singapore’s leading health and beauty retailer, is seeking an Assistant Marketing Manager, SEA to support regional brand marketing and communications across Southeast Asia.

You will work closely with the SEA Senior Marketing Manager to deliver integrated campaigns, retail activations, and digital initiatives that boost brand awareness, drive conversion, and support commercial growth in Singapore, Malaysia, and Indonesia.

Qualifications

• 5+ years of experience in brand marketing, trade marketing, retail marketing, digital marketing, or agency account management.
• Hands-on experience supporting marketing campaign execution across digital, social, retail, events, and in-store activation channels.
• Good understanding of consumer behaviour, retail marketing, and omnichannel customer journeys in Southeast Asian markets.
• Experience working with agencies, brand principals, commercial teams, operations teams, and cross-functional stakeholders.
• Strong project management skills, with the ability to manage timelines, coordinate multiple stakeholders, and follow through on execution details.
• Comfortable with budget tracking, campaign reporting, performance analysis, and translating insights into practical recommendations.
• Creative, detail-oriented, and proactive, with ownership and hands-on approach in a fast-paced environment.
• Excellent written and verbal communication skills across markets, functions, and seniority levels.

Responsibilities

• Support the planning and execution of regional and local marketing campaigns for strategic brand partners across Southeast Asia, with a focus on Singapore, Malaysia, and Indonesia.
• Coordinate with Commercial, Operations, Store Design, eCommerce, and local market teams to ensure marketing initiatives are delivered on time and aligned with business priorities.
• Assist in developing 360-degree marketing plans across digital, social, retail, events, and in-store activation channels.
• Work with agency partners, brand principals, and internal stakeholders to prepare campaign briefs, creative assets, content calendars, launch materials, and post-campaign reports.
• Support the execution of events, roadshows, sampling programs, and other on-ground activations to strengthen brand visibility and consumer engagement.
• Coordinate in-store brand expressions, point-of-sale materials, fixtures, and visual merchandising requirements in partnership with brand principals and Store Design teams.
• Monitor campaign performance, marketing spend, competitor activities, and consumer insights to identify opportunities for optimisation.
• Provide administrative and project management support, including budget tracking, timeline management, meeting preparation, and stakeholder follow-ups.

Skills

Brand marketing

Trade marketing

Digital marketing

Omnichannel

Project management

Budget tracking

Stakeholder management

Communication skills

Job description

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 110 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Role Summary

The Assistant Marketing Manager, SEA will support the development and execution of brand marketing and communications plans for DFI Health & Beauty’s strategic partners across Southeast Asia. Working closely with the SEA Senior Marketing Manager, the role will help deliver integrated marketing campaigns, retail activations, digital initiatives, and consumer engagement programs that build brand awareness, drive conversion, and support commercial growth. The ideal candidate is hands‑on, organized, creative and comfortable working in a fast‑paced regional retail environment.

Key Responsibilities

• Support the planning and execution of regional and local marketing campaigns for strategic brand partners across Southeast Asia, with a focus on Singapore, Malaysia, and Indonesia
• Coordinate with Commercial, Operations, Store Design, eCommerce, and local market teams to ensure marketing initiatives are delivered on time and aligned with business priorities
• Assist in developing 360-degree marketing plans across digital, social, retail, events, and in-store activation channels
• Work with agency partners, brand principals, and internal stakeholders to prepare campaign briefs, creative assets, content calendars, launch materials, and post-campaign reports
• Support the execution of events, roadshows, sampling programs, and other on‑ground activations to strengthen brand visibility and consumer engagement
• Coordinate in‑store brand expressions, point‑of‑sale materials, fixtures, and visual merchandising requirements in partnership with brand principals and Store Design teams
• Monitor campaign performance, marketing spend, competitor activities, and consumer insights to identify opportunities for optimisation
• Provide administrative and project management support, including budget tracking, timeline management, meeting preparation, and stakeholder follow‑ups

Experience

• 5+ years of experience in brand marketing, trade marketing, retail marketing, digital marketing, or agency account management, preferably within health & beauty, supplements, skincare, FMCG, or retail
• Hands‑on experience supporting marketing campaign execution across digital, social, retail, events, and in‑store activation channels
• Good understanding of consumer behaviour, retail marketing, and omnichannel customer journeys in Southeast Asian markets
• Experience working with agencies, brand principals, commercial teams, operations teams, and cross‑functional stakeholders
• Strong project management skills, with the ability to manage timelines, coordinate multiple stakeholders, and follow through on execution details
• Comfortable with budget tracking, campaign reporting, performance analysis, and translating insights into practical recommendations
• Creative, detail‑oriented, and proactive, with a strong sense of ownership and willingness to work hands‑on in a fast‑paced environment
• Excellent written and verbal communication skills, with the ability to work effectively across markets, functions, and seniority levels