Senior Marketing Executive

Apex Pharma Marketing Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Apex Pharma Marketing Pte Ltd in Singapore is seeking a marketing professional to lead brand building and trade marketing initiatives across channels for assigned brands. You will develop assets, digital content, and campaigns, and review performance to refine strategies.

Prior experience in FMCG/health and beauty is preferred; strong English proficiency and project-management skills are required for success in a fast-paced environment.

Qualifications

• Minimum Diploma in Marketing, Business Management or related field.
• 3+ years in Consumer Marketing; Digital Marketing; B2C GTM experience preferred.
• Strong command of spoken and written English.
• Experience in FMCG/Health & Beauty advantageous.
• Good project management, organisational and analytical skills; ability to multitask.

Responsibilities

• Brand building and marketing campaign implementation (ATL, BTL and Online).
• Develop brand assets, point of purchase materials, digital marketing content and communication collaterals.
• Review marketing campaign effectiveness through data, performance metrics and insights.
• Develop, plan and execute channel strategies and trade promotions for key accounts and trade channels; create in-store activation programs.

Skills

Brand building

Digital marketing

Campaign execution

Project management

Education

Diploma in Marketing

Business Management

Job description

DUTIES & RESPONSIBILITIES

Marketing

• Responsible for brand building and implementation of marketing campaigns (ATL, BTL and Online) of assigned brands.

• Responsible for the development of brand assets, point of purchase materials, digital marketing content, and communication collaterals.

• Review marketing campaign effectiveness through analysis of data, performance metrics and insights

Trade Marketing

• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channels to achieve sales objectives.

• Develop and conceptualise impactful in-store activation programs

• To conduct regular market visitations whenever required.

REQUIREMENTS

• Minimum Diploma and above, in Marketing, Business Management or related fields.

• Minimum 3 years of relevant experience in Consumer Marketing and Digital Marketing. Proven experience in executing marketing and communication campaigns, preferably in B2C go-to-market execution, is preferred.

• Good command of spoken and written English

• Relevant experience, preferably in FMCG and health and beauty industries.

• Good project management, organisational, and analytical skills, with the ability to multitask, prioritise work and projects.

• An experienced candidate may be considered for the Assistant Manager position.

Only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.