Marketing Manager - OTC Pharmaceuticals & Health Supplements

UNITED ITALIAN TRADING CORPORATION (PRIVATE) LIMITED; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

UNITED ITALIAN TRADING CORPORATION (PRIVATE) LIMITED is seeking a Marketing Manager to lead growth of OTC pharmaceutical products and health supplements. This hands-on role covers brand strategy, product launches, healthcare professional engagement, retail marketing and digital activation.

You will partner with Sales, Regulatory Affairs and external partners to craft strategies that raise brand awareness, drive product adoption and support commercial growth in Singapore.

Qualifications

• Degree in Marketing, Business, Pharmacy or Life Sciences.
• 3–5 years of relevant marketing experience in OTC, healthcare or health supplements.
• Experience with brand management, product launches and integrated marketing campaigns.
• Experience in pharmacy retail channels and HCP marketing is advantageous.
• Strong communication, presentation and project management skills.

Responsibilities

• Develop and execute annual marketing and brand strategies for assigned OTC and health supplement brands.
• Lead new product launches, including positioning, messaging, campaign development and go-to-market plans.
• Develop compelling HCP and consumer communication based on product benefits and available scientific evidence.
• Plan and execute retail and trade marketing activities across pharmacy and retail channels.
• Develop marketing materials including sales kits, product presentations, brochures, digital content, POS materials and training materials.
• Manage digital, social media, consumer education and promotional campaigns.
• Work closely with Sales to drive product visibility, distribution, sell-through and commercial performance.
• Conduct market, competitor and consumer analysis to identify new opportunities and strengthen brand positioning.
• Work with Regulatory Affairs to ensure marketing claims and materials comply with Singapore HSA and applicable regulatory requirements.
• Manage external agencies, suppliers and marketing partners, including project timelines and budgets.

Skills

Brand management

Product launches

Integrated marketing

Digital marketing

HCP marketing

Retail marketing

Communication

Project management

Education

Marketing degree

Business degree

Pharmacy degree

Life Sciences degree

Job description

Only Singaporean and Permanent Resident need apply.

About the role: -

We are looking for a Marketing Manager to lead the growth and development of our portfolio of OTC pharmaceutical products and health supplements. This is a hands-on role combining brand strategy, product launches, healthcare professional engagement, retail marketing and digital activation.

You will work closely with Sales, Business Development, Regulatory Affairs, and external partners to develop impactful marketing strategies that drive brand awareness, product adoption and commercial growth.

Key responsibilities: -

• Develop and execute annual marketing and brand strategies for assigned OTC and health supplement brands.

• Lead new product launches, including positioning, messaging, campaign development and go-to-market plans.

• Develop compelling HCP and consumer communication based on product benefits and available scientific evidence.

• Plan and execute retail and trade marketing activities across pharmacy and retail channels.

• Develop marketing materials including sales kits, product presentations, brochures, digital content, POS materials and training materials.

• Manage digital, social media, consumer education and promotional campaigns.

• Work closely with Sales to drive product visibility, distribution, sell-through and commercial performance.

• Conduct market, competitor and consumer analysis to identify new opportunities and strengthen brand positioning.

• Work with Regulatory Affairs to ensure marketing claims and materials comply with Singapore HSA and applicable regulatory requirements.

• Manage external agencies, suppliers and marketing partners, including project timelines and budgets.

About you: -

• Degree in Marketing, Business, Pharmacy, Life Sciences or a related discipline.

• At least 3 to 5 years of relevant marketing experience, preferably in OTC pharmaceuticals, healthcare, consumer health or health supplements.

• Experience in brand management, product launches and integrated marketing campaigns.

• Experience with pharmacy retail channels and healthcare professional marketing is an advantage.

• Good understanding of the Singapore OTC, healthcare and consumer health market.

• Familiarity with HSA advertising and promotional requirements is preferred.

• Strong commercial acumen with excellent communication, presentation and project management skills.

• Creative, proactive and results-oriented, with the ability to translate market insights into effective marketing strategies.

• Able to work independently and collaboratively in a fast-paced environment.