Marketing Manager - Trade & Brand

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PERSOL SINGAPORE PTE LTD in Singapore seeks a proactive marketer to lead trade and brand marketing initiatives, focusing on product launches and retail campaigns to drive sales growth and achieve commercial objectives.

You will manage the annual marketing calendar, plan product launches, and collaborate with sales teams to support key accounts, wholesalers, and retail partners through impactful marketing efforts.

Qualifications

• Degree or Diploma in Marketing, Business, Communications or related field.
• 4-7 years of experience in trade, channel, brand, consumer, or commercial marketing.
• Campaigns and product launches planning to execution experience.
• Experience with retail partners, wholesalers, or key accounts.
• Strong link between marketing and sales growth with budget management.

Responsibilities

• Develop and oversee the annual marketing calendar aligned with sales objectives, product strategies, and retail timelines.
• Plan and implement product launches, trade promotions, retail activities, seasonal campaigns, and merchandising initiatives.
• Collaborate with sales teams to support key accounts, wholesalers, and retail partners through marketing efforts.
• Manage marketing budgets, work with external agencies, and oversee project timelines and deliverables.
• Analyze campaign performance, customer feedback, and sales data to identify improvements and actionable steps.
• Oversee ecommerce marketing with the E-commerce Executive and external partners to align with brand initiatives and sales goals.
• Assist in annual marketing strategy development, demand forecasting, promotional planning, and campaign evaluations with market insights and competitor analysis.

Skills

Campaign management

Budget management

Stakeholder management

Data-driven marketing

E-commerce marketing

Retail partnerships

Independent work

Education

Degree or Diploma in Marketing, Business, Communications

Tools

Shopee

Lazada

CRM tools

Job description

Brief Summary:

We are looking for a proactive marketer to spearhead trade and brand marketing initiatives within the Singapore market. This role focuses on executing product launches and retail campaigns to drive sales growth and achieve commercial objectives.

Responsibilities:

• Develop and oversee the annual marketing calendar aligned with sales objectives, product strategies, and key retail timelines.
• Plan and implement product launches, trade promotions, retail activities, seasonal campaigns, and merchandising initiatives.
• Collaborate closely with sales teams to offer relevant support to key accounts, wholesalers, and retail partners through impactful marketing efforts.
• Manage marketing budgets, work with external agencies, and oversee project timelines and deliverables effectively.
• Analyze campaign performance, customer feedback, and sales data to identify areas for improvement and suggest actionable steps.
• Supervise e-commerce marketing efforts alongside the E-commerce Executive and external partners, ensuring alignment with brand initiatives and sales goals.
• Assist in annual marketing strategy development, demand forecasting, promotional planning, and campaign evaluations by providing market insights and competitor analysis.

Requirements:

• Degree or Diploma in Marketing, Business, Communications, or a related field.
• 4-7 years of relevant experience in trade, channel, brand, consumer, or commercial marketing.
• Demonstrated ability to manage marketing campaigns and product launches from planning to execution.
• Experience working with retail partners, wholesalers, or key accounts is essential.
• Strong commercial insight into the relationship between marketing and sales growth.
• Proven track record in budget management and handling multiple projects simultaneously.
• Ability to leverage sales and campaign data to inform actionable strategies.
• Excellent communication and stakeholder management skills; ability to work independently in a small team setting.
• Experience in FMCG, consumer goods, lifestyle categories, or similar international branded sectors is an added advantage.
• Familiarity with modern trade or distributor-led business frameworks.
• Understanding of e-commerce platforms such as Shopee or Lazada, and capability to guide external partners.
• Exposure to aspects of demand forecasting, promotional strategies, and collaborative efforts with regional or international stakeholders.

EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd("PERSOL") and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government's health advisories and such other purposes stated in our Privacy Policy.

We may use artificial intelligence ("AI") and machine learning technologies to support our recruitment and placement services, including screening resumes, assessing qualifications and experience, and identifying skills and job matches. Where permitted by applicable law, we may also use such personal data to develop, train, test, improve and/or fine-tune AI and machine learning technologies that support our recruitment and business operations.

For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: https://www.persolsingapore.com/policies. If you wish to withdraw your consent, including consent relating to the use of your personal data for AI-enabled recruitment activities and AI development activities, please email us at [e-mail].