Assistant Director of Sales - China Market

Fairmont Singapore & Swissôtel The Stamford; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fairmont Singapore & Swissôtel The Stamford is seeking a seasoned Sales professional to lead relationships with China luxury travel agencies and key partners. You will manage HERA, OTAs and bedbanks, while growing Suite and Fairmont Gold shares in the China market.

You will travel regularly within China and the broader region, leveraging WeChat and other digital channels to identify opportunities. Fluent Mandarin and English are required to succeed in this role.

Qualifications

• Bachelor's or Diploma in Hospitality Management or related field.
• 5–7 years in hotel sales, luxury leisure focus, China market experience.
• Proficiency with HERA, PMS/Opera, CRM systems (Delphi) and Agency 360.
• Fluent Mandarin and English (written and spoken).
• Strong relationship-management and integrity in dealing with agencies and accounts.

Responsibilities

• Serve as the primary contacts for China luxury travel agencies and key partners via China-market channels.
• Manage relationships booked through Accor's HERA program and various OTAs and bedbanks.
• Develop strategies to grow Suite and Fairmont Gold bookings from China; identify new revenue opportunities.
• Monitor market production and adjust account coverage to meet budgets and forecasts.
• Generate and convert M.I.C.E leads from the China market through direct and intermediary channels.
• Develop and grow China corporate accounts and collaborate with GSOs, Distribution and BDs.
• Promote the hotel in China via Redbook, WeChat and other digital channels; participate in sales missions and events.
• Travel regularly to China source cities to strengthen agency and account relationships.

Skills

Mandarin & English fluency

Interpersonal skills

Independent decision making

Travel willingness

Education

Bachelor's or Diploma in Hospitality Management or related field

Tools

HERA

CRM (Delphi, Opera)

Agency 360

WeChat & China social platforms

Job description

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• Serve as the primary point of contact for all China luxury travel agencies, other key partners, managing day-to-day relationships and resolving customer and agency queries via WeChat and other China-market channels.
• Manage and grow relationships booked through Accor's proprietary HERA agency program, as well as through Virtuoso, American Express Fine Hotels & Resorts, Signature Network Travel, bedbanks and OTAs (primarily Trip.com).
• Drive strategies to grow Suite and Fairmont Gold share of bookings from the China market, and identify and pursue new revenue opportunities within existing agency and account relationships.
• Monitor China market production by segment and channel against budget and forecast, adjusting account coverage and sales priorities as needed to achieve goals.
• Generate and convert M.I.C.E leads from the China market, both through direct client relationships and through intermediaries.
• Manage and service existing China corporate accounts, and actively develop and grow the hotel's China corporate account base.
• Collaborate closely with hotel teams, Global Sales Offices (GSOs), Distribution and Business Development colleagues to convert leads and drive incremental revenue.
• Actively search for and develop new opportunities to promote the hotel in the China market, including through Redbook (Xiaohongshu), WeChat and other relevant China digital and social channels.
• Participate in sales missions, client events, trade shows, site inspections and business development activities locally and internationally.
• Travel regularly to key China source-market cities to meet with top-producing agencies and accounts in person and strengthen relationships.

Requirements:

• At least Bachelor's Degree or Diploma, preferably in Hospitality Management, Business, or a related field
• At least 5-7 years of relevant experience in hotel sales, with a strong background in the luxury leisure segment and demonstrated experience managing China market agency and travel trade relationships
• Working knowledge of HERA, hotel CRM, PMS/Opera and Sales & Catering systems (especially Delphi), and Agency 360; proficiency with WeChat and other China-market digital/social platforms
• Fluent in Mandarin and English (spoken and written) is required, given the primary focus on the China market
• Strong interpersonal and relationship-management skills, with a good reputation for integrity
• Deep understanding of China luxury leisure travel trade, including agency, consortia and OTA distribution models
• Ability to manage and grow a portfolio of agency and corporate accounts independently
• Comfort using digital and social channels (WeChat, Redbook/Xiaohongshu) to identify and develop new business opportunities
• Flexible and able to embrace and respond to change effectively
• Ability to make decisions independently
• Willingness to travel regularly and extensively within China and the broader region to support agency and account relationships
• Experience with luxury travel consortia, such as Virtuoso, American Express Fine Hotels & Resorts, Signature, etc.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS