Senior/Manager, Sales

Ascott International Management Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible benefits with comprehensive medical coverage

Training and development opportunities

Subsidised rates at serviced residences

Wellness programmes

Job summary

Ascott International Management Pte Ltd in Singapore is seeking a Sales & Guest Relations Lead to enhance sales and guest satisfaction. This role involves identifying and managing sales leads effectively, delivering financial results by exceeding sales goals, and creating lasting relationships with customers and partners.

The ideal candidate should have a Bachelor's degree in a related field and at least five years of sales experience in relevant industries, particularly in hospitality. Proficiency in English and Mandarin is highly desirable.

The position offers flexible benefits, medical coverage, and various training opportunities.

Qualifications

• Minimum of 5 years of sales experience in hotels or related industries.
• Fluent in English and Mandarin.
• Strong organizational and time-management skills.

Responsibilities

• Identify sales leads and effectively handle customer relation duties.
• Deliver financial results by meeting sales goals.
• Participate in domestic and international sales activities.

Skills

Sales experience

Communication skills

Customer relationship management

Leadership skills

Market analysis

Education

Bachelor’s degree in Tourism/Hospitality Management or related field

Tools

Sales technology software

Job description

Job Description

Position: Sales & Guest Relations Lead

DUTIES AND RESPONSIBILITIES

• Identifies and handles sales leads effectively and efficiently, confirming every possible piece of business through focus selling and follow‑up.
• Delivers financial results by meeting or exceeding sales goals and objectives.
• Effectively uses and promotes technology to support productivity and profitability.
• Builds effective relationships with customers and business partners to maximize sales and customer satisfaction.
• Participates in domestic and international sales activities, representing the hotel/chain to potential customers.
• Fulfils Customer Relationship Management responsibilities and sales goals through planned customer interviews.
• Monitors and reports on the market and competition within own market segment.
• Prepares and updates customer management reports and ensures all necessary follow‑up work is carried out on time.
• Actively distributes product information and creates awareness in the markets and business segments of responsibility.
• Carries out "cross‑selling" and uses unique selling propositions (USPs) during sales calls to increase sales and revenue.
• Participates in planning and realization of sales campaigns, promotions, and events in coordination with the Director of Sales.
• Manages accounts and maintains up‑to‑date customer information manually and electronically.
• Provides ongoing advice and support to staff under his/her supervision.
• Performs most tasks in a team environment with minimal direct supervision, acting as a team leader.
• Understands premium products, able to overcome objections, and confident in selling premium rates.
• Maintains outstanding performance and results in related fields and markets.
• Acts as an example for the team during daily job duties.
• Promotes teamwork and quality service through daily communication/briefings and coordination with other departments.
• Key departmental contacts include all hotel departments.
• Be the face of the hotel and act as the Brand Identity/Ambassador for The Crest Collection in Singapore.
• Should be well versant in defining experiential ‘Out of the Box’ experiences so that the guests can be introduced to customized experiences which, for example, do not involve standard menus but tailored coffee break items after having a thorough discussion with the client on their expectations and preferences.
• Set a positive example of guest relations.
• Develop valuable relationships with clients and key accounts.
• Interact with guests to obtain feedback on product quality and service levels.
• Respond to and handle guest problems and complaints and strive to improve service performance.
• Emphasize guest satisfaction during all departmental meetings and focus on continuous improvement.
• Develop and maintain good relationships with officials and representatives of local community, groups and companies to promote new business and increase sales for the hotel.
• Perform other duties as assigned.
• Responsible for nurturing relationships on behalf of the hotel with clients, partners and guests.
• Act as a key liaison between the hotel and the client to ensure effective communication and coordination in all aspects of the guest journey.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in Tourism/Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum of 5 or more years’ sales experience in hotels/travel companies or related industries.
• Fluent in English and Mandarin is highly desirable, as Singapore is a multicultural and multilingual environment.
• Extensive knowledge in Corporate (RFP/LNR), Catering sales, F&B knowledge, and event organization.
• Extensive experience in sales and marketing, with a proven track record of delivering results.
• Highly knowledgeable of the hotel industry, local market and market competitors.
• Ability to identify and handle sales leads effectively and efficiently.
• Strong computational abilities and a sense of business to make data‑driven decisions.
• Understanding of the market and its competitors, and ability to conduct market research and analysis to develop effective sales and marketing strategies.
• Proficient in technology and software tools for sales and marketing, and ability to leverage technology to support productivity and profitability.
• Excellent leadership skills and ability to manage a sales team effectively.
• Strong communication and interpersonal skills to build effective relationships with customers and business partners.
• Strong organizational and time‑management skills to handle multiple tasks and priorities in a fast‑paced environment.
• Ability to work independently with minimal direct supervision, as well as in a team environment.
• Adaptable and outgoing with excellent interpersonal skill.
• Ability to work under pressure and be flexible as part of the pre‑opening team.
• Passionate and enthusiastic with a positive ‘can‑do’ attitude.

BENEFITS

• Flexible benefits with comprehensive medical coverage for self and family.
• Training and development opportunities.
• Subsidised rates at Ascott serviced residences.
• Strong advocate of staff volunteerism.
• Wellness programmes.

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified.