Strategic Marketing Communications Executive

Accorhotel; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Fairmont Singapore and Swissôtel The Stamford are seeking an Executive, Marketing Communications to lead campaigns, PR and influencer engagement for curated revenue streams and lifestyle portfolios. You will collaborate with the Director to coordinate media, events and partnerships within Singapore's luxury hospitality scene.

You will develop communications calendars, craft compelling narratives, manage agencies and monitor campaign performance to drive guest experiences and brand presence.

Qualifications

• Degree or Diploma in Hospitality, Marketing, Communications or related field.
• 1–3 years in marketing communications or PR, preferably hospitality or luxury.
• Excellent written and spoken English; second language is a plus.
• AI-enabled marketer; proficient with Claude, ChatGPT and content tools.
• Strong knowledge of branding, events, media relations and hospitality trends.
• Excellent writing, editing, media pitching and content planning.
• Strong stakeholder management across senior teams.
• Ability to brief agencies, designers and vendors with timelines.
• Strong analytical skills with media monitoring and campaign data.
• Creative, proactive, commercially minded with guest-experience focus.

Responsibilities

• Formulate communications calendars for brand portfolios with stakeholders.
• Develop PR angles, media materials and influencer briefs; plan content narratives.
• Lead lifestyle and PR-driven portfolios: F&B, spa, partnerships, campaigns.
• Coordinate media hosting, blogger/influencer events and hosted experiences.
• Support restaurant/bar positioning with compelling storytelling.
• Plan integrated campaigns and manage cross-channel launches.
• Monitor campaigns, provide optimisation updates and market insights.
• Manage budgets and agency/vendor coordination; ensure timely approvals.
• Identify partnership opportunities for differentiated guest experiences.
• Stay aware of hospitality and media trends to identify opportunities.

Skills

Marketing communications

Public relations

Media planning

Content creation

Influencer engagement

Agency coordination

Budgeting

Stakeholder management

Campaign management

Education

Hospitality/Marketing/Communications degree

Tools

Claude

ChatGPT

Content creation tools

Presentation tools

Project management software

Job description

Fairmont Singapore and Swissôtel The Stamford are seeking an Executive, Marketing Communications to lead campaigns, PR and influencer engagement for curated revenue streams and lifestyle portfolios. You will collaborate with the Director to coordinate media, events and partnerships within Singapore's luxury hospitality scene.

You will develop communications calendars, craft compelling narratives, manage agencies and monitor campaign performance to drive guest experiences and brand presence.