APAC YouTube Ads GTM & Partnerships Lead

Google; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Google is seeking a strategic leader to shape GTM for YouTube ads, focusing on creator marketing and 3P partnerships in APAC. You will drive go-to-market plans, align cross-functional teams, and accelerate partner growth across a dynamic advertising ecosystem.

The role requires strong commercial acumen, analytical skills, and ability to translate complex tech solutions into compelling narratives for agency leaders and stakeholders.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital advertising, consultative sales, business development, go-to-market strategy or digital marketing.
• Experience with brand agreements and advertising agreements.

Responsibilities

• Set the GTM strategy to drive adoption of Google advertising products within YT+ campaigns and ensure revenue health.
• Partner with APAC Sales to equip agencies and SaaS platforms with capabilities, tooling, and integrations.
• Advocate for partner product requirements and collaborate cross-functionally to commercialize AI-powered creator ad solutions.
• Identify opportunities to expand the YouTube influencer ecosystem and accelerate third-party partner growth.
• Build strong relationships with key stakeholders and ensure flawless execution of GTM initiatives.

Skills

4 years experience in digital ads

Consultative sales

Go-to-market strategy

Brand & advertising agreements

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a strategic leader to shape GTM for YouTube ads, focusing on creator marketing and 3P partnerships in APAC. You will drive go-to-market plans, align cross-functional teams, and accelerate partner growth across a dynamic advertising ecosystem.

The role requires strong commercial acumen, analytical skills, and ability to translate complex tech solutions into compelling narratives for agency leaders and stakeholders.