APAC YouTube Influencer Marketing Lead

Google Inc.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Google is seeking a Regional Product Lead for YouTube Influencer Marketing to accelerate brand partnerships and creator collaborations across APAC. You will bridge Sales, YouTube Partnerships, and Global Product teams, moving beyond traditional media to activate Brand Deals with creators and scale shoppable YouTube products.

You will own regional GTM strategies, influence product roadmaps, and coach GCS sellers while articulating Brand versus Performance value to executive stakeholders in

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital advertising sales or product activation, specifically managing YouTube/Video campaigns to drive Branding (Reach) and Performance (ROAS/CPA) KPIs.
• Experience with the Social Video and Influencer Marketing landscapes, including the interplay between paid media and creator ecosystems.
• Experience with presenting technical concepts into 'executive-ready' stories that influence executive stakeholders and cross-functional partners.
• Ability to communicate in English, Japanese or Vietnamese fluently to manage the SEA markets and collaborate across the APAC region.

Responsibilities

• Drive business by co-pitching high-potential accounts, accelerating Partnership and YouTube Engagement Ad adoption, and managing 'Creator x Brand' agreements flows to ensure seamless brand-creator collaboration across the region.

Skills

English communication

Japanese

Vietnamese

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Regional Product Lead for YouTube Influencer Marketing to accelerate brand partnerships and creator collaborations across APAC. You will bridge Sales, YouTube Partnerships, and Global Product teams, moving beyond traditional media to activate Brand Deals with creators and scale shoppable YouTube products.

You will own regional GTM strategies, influence product roadmaps, and coach GCS sellers while articulating Brand versus Performance value to executive stakeholders in