APAC SFE & CRM Leader: Strategy, Targeting & Growth

Zuellig Pharma; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Inclusive culture

Diversity & inclusion

Total Rewards

Work-life balance

Growth opportunities

Job summary

Zuellig Pharma in Singapore is seeking a Regional SFE & CRM Lead (APAC) to define and govern the regional Sales Force Effectiveness, CRM and omnichannel strategy across markets. You will shape sizing, targeting, incentives and the CRM backbone to drive consistent execution and value.

You will lead a multi-market team, partner with BI and Distribution, and set standards for engagement, data, and releases. A senior track record in SFE, CRM, and cross-country collaboration is essential.

Qualifications

• Must have a bachelor’s degree in business, statistics, science or related field.
• Minimum 10 years in SFE, commercial operations or CRM in pharma/consumer healthcare, incl. 3 years leading teams.
• Depth in SFE and CRM governance with cross-country influence and market collaboration.
• Experience across multiple countries at regional or multi-market level, with stakeholder influence.

Responsibilities

• Define and maintain the regional SFE framework covering sizing, structure and targeting.
• Lead field force sizing, territory design, segmentation and call-plan principles.
• Set regional target-setting and incentive design, governance and review cadence.
• Own the regional CRM operating model and release governance (Veeva, EZ Engage).
• Partner with Regional BI on data feeds, dashboards and performance data.

Skills

SFE governance

CRM governance

Cross-market collaboration

Change management

Education

Bachelor's degree in business, statistics, science or related

10 years in SFE/CRM roles in pharma/healthcare, with leadership

Tools

Excel

Power BI

Tableau

Job description

Zuellig Pharma in Singapore is seeking a Regional SFE & CRM Lead (APAC) to define and govern the regional Sales Force Effectiveness, CRM and omnichannel strategy across markets. You will shape sizing, targeting, incentives and the CRM backbone to drive consistent execution and value.

You will lead a multi-market team, partner with BI and Distribution, and set standards for engagement, data, and releases. A senior track record in SFE, CRM, and cross-country collaboration is essential.