APAC SEM Manager: Growth, Analytics & Optimization

wpp media singapore pte. ltd.; Singapore; Hybrid; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical benefits

Paid time off

Job summary

WPP Media in Singapore is seeking an experienced SEM Manager to lead and optimize paid search campaigns across Hong Kong and Taiwan markets, balancing strategic thinking with hands-on execution. You will collaborate with regional stakeholders to meet stringent performance targets and drive data-driven improvements.

The role requires strong expertise in Google Ads and Microsoft Advertising, plus analytics proficiency and the ability to translate complex data into clear narratives for partners in

Qualifications

• Strong hands-on experience in SEM campaign management across Google Ads and Microsoft Advertising.
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills, with the ability to convert complex data into clear, compelling insights for stakeholders.

Responsibilities

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

Skills

SEM campaign management

Google Ads

Microsoft Advertising

Data analysis

Presentation skills

Google Analytics

GTM

QA

Traditional Chinese

Tools

Google Analytics

Google Tag Manager

Job description

WPP Media in Singapore is seeking an experienced SEM Manager to lead and optimize paid search campaigns across Hong Kong and Taiwan markets, balancing strategic thinking with hands-on execution. You will collaborate with regional stakeholders to meet stringent performance targets and drive data-driven improvements.

The role requires strong expertise in Google Ads and Microsoft Advertising, plus analytics proficiency and the ability to translate complex data into clear narratives for partners in