APAC Digital Growth & Analytics Lead

DHL Express; Singapore; On-site; SGD 120,000 - 170,000; Full time

Benefits offered by this job

Career development

Learning & development programs

Inclusive workplace culture

Benefits & wellness initiatives

Job summary

DHL Express Singapore is seeking a Senior Digital Marketing Specialist to lead regional digital growth and marketing technology across Asia Pacific ex-China. You will own measurement frameworks, campaign tracking, and AI-enabled solutions to drive customer acquisition and revenue growth.

You will collaborate with country teams, agencies, and global digital teams to optimize paid search, social, display, and programmatic channels, while ensuring privacy and governance across platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science or related field.
• Postgraduate qualifications in Digital Marketing, Marketing Analytics, Data Science or AI are advantageous.
• 8+ years in digital marketing, performance marketing, growth marketing, or analytics roles.

Responsibilities

• Develop regional digital growth strategies across channels including search, social, display, programmatic and affiliates.
• Design and optimize tracking, measurement, attribution, and AI-enabled marketing solutions.
• Partner with country teams, agencies, and global teams to drive measurable outcomes.
• Own experimentation, optimization, and landing page performance across journeys.

Skills

Digital growth

Campaign optimization

A/B testing

Data-driven decisions

AI marketing (advantageous)

Education

Bachelor's degree in Marketing/Business/Data Analytics/CS

Tools

Google Ads

GA4

Google Tag Manager

Meta Business Manager

LinkedIn Campaign Manager

Microsoft Advertising

Adobe Analytics

SEO platforms

Job description

DHL Express Singapore is seeking a Senior Digital Marketing Specialist to lead regional digital growth and marketing technology across Asia Pacific ex-China. You will own measurement frameworks, campaign tracking, and AI-enabled solutions to drive customer acquisition and revenue growth.

You will collaborate with country teams, agencies, and global digital teams to optimize paid search, social, display, and programmatic channels, while ensuring privacy and governance across platforms.