SEM Performance Manager (HK & TW) — Hybrid

Wpp; Singapore; Hybrid; SGD 68,000 - 116,000; Full time

Job summary

WPP Media in Hong Kong and Taiwan markets seeks an experienced SEM Manager to lead paid search campaigns across Google Ads and Microsoft Advertising. You will optimize performance, monitor KPIs, and collaborate with HK & TW regional teams to align strategy and messaging.

The role requires proficiency in Traditional Chinese, strong analytical mindset, and hands-on campaign management. You will use Google Analytics and GTM as needed, deliver data-driven insights, and ensure precision and

Qualifications

• Proficiency in Traditional Chinese (reading and writing) is required.
• Strong hands-on SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills, with the ability to convert complex data into clear, compelling insights for stakeholders.
• Familiarity with analytics platforms such as Google Analytics.
• Solid understanding of website tracking and tagging; experience with Google Tag Manager (GTM) is a plus.
• Detail-oriented with strong QA capabilities to ensure accuracy in execution and reporting.
• Independent, self-motivated, and comfortable working in a fast-paced, cross-regional environment.
• Structured thinker with strong logical and problem-solving skills.

Responsibilities

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

Skills

SEM management

Google Ads

Microsoft Advertising

Traditional Chinese

Data analysis

KPI optimization

Presentation skills

Cross-regional collaboration

Storytelling

Google Analytics

Tools

Google Ads

Microsoft Advertising

Google Analytics

Google Tag Manager

Job description

WPP Media in Hong Kong and Taiwan markets seeks an experienced SEM Manager to lead paid search campaigns across Google Ads and Microsoft Advertising. You will optimize performance, monitor KPIs, and collaborate with HK & TW regional teams to align strategy and messaging.

The role requires proficiency in Traditional Chinese, strong analytical mindset, and hands-on campaign management. You will use Google Analytics and GTM as needed, deliver data-driven insights, and ensure precision and