Performance Manager, Search

Wpp; Singapore; On-site; SGD 68,000 - 116,000; Full time

Job summary

WPP Media in Hong Kong and Taiwan markets seeks an experienced SEM Manager to lead paid search campaigns across Google Ads and Microsoft Advertising. You will optimize performance, monitor KPIs, and collaborate with HK & TW regional teams to align strategy and messaging.

The role requires proficiency in Traditional Chinese, strong analytical mindset, and hands-on campaign management. You will use Google Analytics and GTM as needed, deliver data-driven insights, and ensure precision and

Qualifications

• Proficiency in Traditional Chinese (reading and writing) is required.
• Strong hands-on SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills, with the ability to convert complex data into clear, compelling insights for stakeholders.
• Familiarity with analytics platforms such as Google Analytics.
• Solid understanding of website tracking and tagging; experience with Google Tag Manager (GTM) is a plus.
• Detail-oriented with strong QA capabilities to ensure accuracy in execution and reporting.
• Independent, self-motivated, and comfortable working in a fast-paced, cross-regional environment.
• Structured thinker with strong logical and problem-solving skills.

Responsibilities

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

Skills

SEM management

Google Ads

Microsoft Advertising

Traditional Chinese

Data analysis

KPI optimization

Presentation skills

Cross-regional collaboration

Storytelling

Google Analytics

Tools

Google Ads

Microsoft Advertising

Google Analytics

Google Tag Manager

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for an experienced and hands-on SEM Manager to lead and optimize paid search campaigns across the Hong Kong and Taiwan markets. This role requires a strong balance of strategic thinking and executional excellence, with the ability to work closely with cross-regional stakeholders and deliver against strict performance targets.

Skills and Experience

What you will do:

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

What you will need:

• Proficiency in Traditional Chinese (reading and writing) is required to liaise with regional clients for this role.
• Strong hands-on experience in SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills, with the ability to convert complex data into clear, compelling insights for stakeholders.
• Familiarity with analytics platforms such as Google Analytics.
• Solid understanding of website tracking and tagging; experience with Google Tag Manager (GTM) is a plus.
• Detail-oriented with strong QA capabilities to ensure accuracy in execution and reporting.
• Independent, self-motivated, and comfortable working in a fast-paced, cross-regional environment.
• Structured thinker with strong logical and problem-solving skills.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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