APAC Marketing Programs Lead – Growth & Retention

Agilent Technologies, Inc.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Agilent Technologies, Inc. is seeking an APAC Marketing Program Manager to design and drive Connect, Attach and Retain programs across APAC, with a focus on expanding customer lifetime value and revenue growth in life sciences portfolios.

You will lead cross-functional teams across regional and global marketing to develop strategies, messages and campaigns that promote products and services, while aligning with commercial objectives.

Qualifications

• Bachelor's or Master's degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent.
• Minimum of 5 years of demonstrated results in a marketing role.
• APAC experience developing marketing programs and campaigns to drive demand.
• Demonstrated ability to develop fact-driven, goal-oriented plans aligned with objectives.
• Excellent written and oral English; cross-functional collaboration across regions.

Responsibilities

• Creates innovative marketing program strategies to capture market share for Agilent across all business units.
• Collaborates with Regional Marketing Program Managers, field and channel partners to analyze competitive information, market and customer data to inform programs.
• Works with global product and program managers, and marcom to develop messaging and positioning for collateral, promotion and commercialization plans.
• Performs financial analyses and builds business cases for programs; identifies target audiences and offers; defines content requirements and MarCom mix.
• Drives insights from data analytics to identify upsell and cross-sell opportunities; measures ROI and impact of programs.

Skills

Marketing strategy

Program management

Communication

Cross-functional collaboration

APAC experience

Data-driven

English proficiency

Education

Chemistry/Biological Sciences/Marketing/Business Admin degree

Job description

Agilent Technologies, Inc. is seeking an APAC Marketing Program Manager to design and drive Connect, Attach and Retain programs across APAC, with a focus on expanding customer lifetime value and revenue growth in life sciences portfolios.

You will lead cross-functional teams across regional and global marketing to develop strategies, messages and campaigns that promote products and services, while aligning with commercial objectives.