APAC Marketing Programs Lead: Connect, Attach & Retain

Agilent Technologies; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Agilent Technologies in Singapore is seeking an APAC Marketing Program Manager to plan and coordinate marketing programs across the life sciences portfolio, with emphasis on increasing Customer Lifetime Value and demand generation. You will lead cross-functional teams to develop and execute campaigns for product launches and ongoing promotions that grow revenue and market share.

You will blend business, creative, and technical skills to manage programs across regions, translate customer needs

Qualifications

• 10+ years of relevant experience in marketing
• Minimum of 5 years in a marketing role
• APAC experience developing marketing programs to drive demand
• Fact-driven, business goal–oriented planning aligned with strategic objectives
• Effective project management and organizational skills
• Clear written and oral communication; strong presentation skills
• Ability to collaborate across diverse, cross-functional teams in a global matrix
• Strong initiative and creativity; ability to understand scientific buyer needs
• Excellent English; bilingual in a regionally relevant language is a plus

Responsibilities

• Creates innovative marketing program strategies to capture market share across all business units
• Collaborates with Regional Marketing Program Managers, field and channel partners to analyze market and customer data and develop programs
• Develops strategic product messaging and positioning translated into collateral, promotion and commercialization plans
• Performs financial analyses and builds business cases for programs; identifies target audiences and offers
• Drives upsell and cross-sell opportunities from data insights
• Measures ROI and impact of programs over short and long term
• Works with sales channels to monitor competitive information and optimize program development

Skills

APAC marketing experience

marketing program management

cross-functional collaboration

communication & writing

data-driven decision making

vendor/partner coordination

strategic product messaging

English proficiency

Education

Bachelor's or Master's in Chemistry/Biological Sciences/Marketing/Business Administration

Job description

Agilent Technologies in Singapore is seeking an APAC Marketing Program Manager to plan and coordinate marketing programs across the life sciences portfolio, with emphasis on increasing Customer Lifetime Value and demand generation. You will lead cross-functional teams to develop and execute campaigns for product launches and ongoing promotions that grow revenue and market share.

You will blend business, creative, and technical skills to manage programs across regions, translate customer needs