APAC Ensure Upstream Marketing Director

Abbott; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Abbott in Singapore is seeking an Ensure Associate Marketing Director (Upstream) to drive brand growth across the Asia Pacific region. This dual-capability role blends business planning, upstream branding, and consumer marketing, partnering with regional and in-country teams to translate strategy into locally executed programs.

You will lead restaging projects, develop regional plans, and oversee HCP engagement with medical/regulatory partners, while managing budgets and campaigns to KPI

Qualifications

• Bachelor's degree in Business or Marketing (Master's degree or MBA preferred).
• 10-15 years in marketing or strategic marketing roles, ideally upstream and downstream experience.
• Healthcare/Nutrition/Pharma/FMCG exposure with HCP and consumer marketing.

Responsibilities

• Design and execute regional brand strategy and annual marketing plan across Asia Pacific.
• Lead brand restaging: positioning, messaging, GTM in partnership with regional/global teams.
• Build HCP engagement strategies, medical education programs, and congress activities.
• Manage budgets, timelines, and vendors; track KPIs and optimize campaigns.
• Coordinate with in-country marketing, medical affairs, and sales to implement regional strategy.

Skills

Brand strategy

Market research

Stakeholder mgmt

Cross-functional collaboration

HCP engagement

Education

Bachelor's in Business/Marketing

MBA preferred

Job description

Abbott in Singapore is seeking an Ensure Associate Marketing Director (Upstream) to drive brand growth across the Asia Pacific region. This dual-capability role blends business planning, upstream branding, and consumer marketing, partnering with regional and in-country teams to translate strategy into locally executed programs.

You will lead restaging projects, develop regional plans, and oversee HCP engagement with medical/regulatory partners, while managing budgets and campaigns to KPI