Programmatic Trading Lead, APAC

Publicis Groupe; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Publicis Groupe's APEX Exchange in Singapore seeks a Programmatic Manager – Trading & Activation to lead end-to-end programmatic campaigns across APAC. You will own planning, setup, activation, optimisation and reconciliation, working with DV360, The Trade Desk and Google Ads, while coaching junior traders.

Ideal candidates have 3–5 years in programmatic media, strong data analysis, and excellent stakeholder communication to balance client objectives with guaranteed outcomes.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of hands-on programmatic media buying/trading experience, ideally in an agency or DSP environment.
• Experience managing campaigns within DV360 and/or The Trade Desk.
• Strong understanding of programmatic ecosystem, bidding, pacing, optimisation and troubleshooting.

Responsibilities

• Own end-to-end execution of programmatic campaigns, including planning, setup, trafficking, QA, launch, pacing, optimisation and reconciliation.
• Operate hands-on across DSPs such as DV360, The Trade Desk and Google Ads with exposure to other platforms.
• Translate objectives into bidding, audience, inventory and optimisation strategies; monitor delivery and take corrective action.
• Lead QA across campaign setup, targeting, budgets, frequency, creatives and tracking.
• Coach junior traders and share best practices; help onboard new team members.

Skills

Programmatic trading

Campaign management

Data analysis

Stakeholder communication

Team coaching

Education

Bachelor’s degree or equivalent

Tools

DV360

The Trade Desk

Google Ads

CM360/Floodlights

IAS/DoubleVerify

Job description

Publicis Groupe's APEX Exchange in Singapore seeks a Programmatic Manager – Trading & Activation to lead end-to-end programmatic campaigns across APAC. You will own planning, setup, activation, optimisation and reconciliation, working with DV360, The Trade Desk and Google Ads, while coaching junior traders.

Ideal candidates have 3–5 years in programmatic media, strong data analysis, and excellent stakeholder communication to balance client objectives with guaranteed outcomes.