Senior Programmatic Trading Lead – APAC

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a Programmatic Manager – Trading & Activation to lead programmatic campaigns across APAC. You will own end-to-end campaigns, set up, activation, optimisation and reporting, mentoring junior traders and partnering with Client Services and agency teams.

The role requires 3–5 years hands-on programmatic buying, experience with DV360 and The Trade Desk, and strong data analysis and Excel skills. A fast-paced agency environment awaits.

Qualifications

• 3–5 years of hands-on programmatic media buying/trading experience.
• Demonstrable hands-on experience managing campaigns within at least one major DSP, ideally DV360 and/or The Trade Desk.
• Strong understanding of the programmatic ecosystem including DSPs, SSPs/exchanges, ad serving, audience/data solutions and third-party verification.

Responsibilities

• Own end-to-end execution of programmatic campaigns including planning, setup, trafficking, QA, launch, pacing, optimisation and post-campaign reconciliation.
• Operate hands-on across DSPs such as DV360, The Trade Desk and Google Ads with exposure to other platforms as needed.
• Lead QA across campaign setup, targeting, budgets, frequency, creatives, tracking and inventory.

Skills

Programmatic trading

Campaign management

The Trade Desk

DV360

Excel

Communication skills

Education

Bachelor’s degree or equivalent

Tools

DV360

The Trade Desk

Google Ads

Job description

Publicis Groupe in Singapore is seeking a Programmatic Manager – Trading & Activation to lead programmatic campaigns across APAC. You will own end-to-end campaigns, set up, activation, optimisation and reporting, mentoring junior traders and partnering with Client Services and agency teams.

The role requires 3–5 years hands-on programmatic buying, experience with DV360 and The Trade Desk, and strong data analysis and Excel skills. A fast-paced agency environment awaits.