APAC Programmatic Trading Lead

Publicis Groupe ANZ; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Programmatic Manager – Trading & Activation for the APAC market, based in Singapore. You will own end-to-end programmatic campaigns, working hands-on with DV360, The Trade Desk and Google Ads, driving optimisation, forecasting delivery and reconciliation.

You will mentor junior traders, collaborate with Client Services, agency teams and partners, and help define trading SOPs while ensuring campaigns meet guaranteed media outcomes.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of hands-on programmatic media buying/trading experience.
• Demonstrable hands-on experience managing campaigns within at least one major DSP, ideally DV360 and/or The Trade Desk.
• Strong understanding of the programmatic ecosystem including DSPs, SSPs/exchanges, ad serving, audience/data solutions and third‑party verification.
• Strong knowledge of campaign setup, bidding, pacing, optimisation and troubleshooting.

Responsibilities

• Own end-to-end execution of programmatic campaigns, including planning, setup, trafficking, QA and post-campaign reconciliation.
• Operate hands-on across key buying platforms such as DV360, The Trade Desk and Google Ads.
• Translate campaign objectives into bidding, audience, inventory and optimisation strategies.
• Monitor delivery and performance, take corrective action against under-delivery or KPI risk.
• Identify opportunities to improve CPM, CPV/VTR, CPC/CTR, viewability and reach.
• Support campaign reconciliation and ensure final delivery reflects commitments.
• Lead onboarding and training for junior traders; develop best practices and SOPs.

Skills

Programmatic trading

DV360

The Trade Desk

Google Ads

Campaign management

QA & troubleshooting

Data analysis

coaching juniors

Education

Bachelor’s degree or equivalent

Tools

DV360

The Trade Desk

Google Ads

CM360/Floodlights

Job description

Publicis Groupe ANZ is seeking a Programmatic Manager – Trading & Activation for the APAC market, based in Singapore. You will own end-to-end programmatic campaigns, working hands-on with DV360, The Trade Desk and Google Ads, driving optimisation, forecasting delivery and reconciliation.

You will mentor junior traders, collaborate with Client Services, agency teams and partners, and help define trading SOPs while ensuring campaigns meet guaranteed media outcomes.