APAC Digital Growth & Performance Lead

Novo Nordisk A/S; Singapore; Hybrid; SGD 180,000 - 300,000; Full time

Job summary

Novo Nordisk A/S in Singapore seeks a Senior Digital Execution Manager to lead APAC media and performance strategy across priority markets. You will shape an integrated, measurable media plan that connects paid, owned and partner channels into one journey.

You will turn brand, audience and business objectives into investment cases, manage budgets and agencies, and ensure compliant, privacy-conscious communications across markets.

Qualifications

• Bachelor's degree in marketing, communications, business, media, data, analytics or related field.
• Significant senior experience leading integrated media across multiple APAC markets.
• Proven track record delivering upper-funnel brand outcomes and lower-funnel action.
• Strong knowledge of paid social, search, video, programmatic, and influencer channels.
• Experience in a regulated environment with privacy and brand safety controls.
• Professional fluency in English.

Responsibilities

• Set the direction for APAC media and performance across markets.
• Translate priorities into annual and campaign media strategies and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios.
• Design channel roles, audience strategy, phasing and buying approaches.
• Oversee agency briefs, partner negotiations, contracts and delivery against plans.
• Establish a single measurement and reporting framework with dashboards and reviews.
• Connect consumer media with PR, creators, KOL/DOL activity, HCP engagement and owned experiences.
• Ensure all media activity is compliant with Novo Nordisk standards.

Skills

Integrated media leadership

Budget management

Measurement analytics

Omnichannel planning

Stakeholder management

English fluency

Regulatory/compliance experience

Education

Bachelor's degree in Marketing/Communications/Business/Media/Data & Analytics

Tools

Dashboards

Marketing MMM

Job description

Novo Nordisk A/S in Singapore seeks a Senior Digital Execution Manager to lead APAC media and performance strategy across priority markets. You will shape an integrated, measurable media plan that connects paid, owned and partner channels into one journey.

You will turn brand, audience and business objectives into investment cases, manage budgets and agencies, and ensure compliant, privacy-conscious communications across markets.