APAC DOL/KOI Insights Director — Brand & Data

Novo Nordisk; Singapore; On-site; SGD 260,000 - 360,000; Full time

Job summary

Novo Nordisk in Singapore seeks a senior marketing leader to shape APAC brand engagement via DOL/KOI, digital, content and data insights. You’ll translate regional strategies into practical, compliant actions across markets with varying maturity.

You’ll design new capabilities, governance and measurement playbooks, own an integrated framework across brand, media and content, and turn data into a clear performance narrative to inform investment decisions for leadership.

Qualifications

• Bachelor's degree in Marketing, Data, or related field.
• 12+ years in marketing, digital, or data roles with regional exposure.
• Experience translating strategy into multi-market plans.
• Strong digital marketing expertise, incl. influencer and KOI.
• Proven track record designing new operating models and governance.
• Ability to turn data into actionable investment decisions.
• Senior stakeholder engagement across a matrix org.
• Regulatory awareness in healthcare/pharma preferred.

Responsibilities

• Own APAC DOL/KOI marketing and data insights pillars.
• Define activation process for DOL/KOI with compliance.
• Translate brand plans into KPI-driven activation metrics.
• Develop brand-facing training materials distinct from medical content.
• Create an integrated measurement framework across campaigns and content.
• Turn data into a clear performance narrative for leadership.
• Collaborate with regional teams to inform investment decisions.
• Share best practices across APAC markets.

Skills

DOL/KOI marketing

Data-driven insights

APAC experience

KPI design

Cross-functional leadership

Brand strategy

Stakeholder communication

Regulatory awareness

Education

Bachelor’s degree

Master’s/MBA or equivalent

Tools

Google Analytics

Social listening tools

CRM platforms

Job description

Novo Nordisk in Singapore seeks a senior marketing leader to shape APAC brand engagement via DOL/KOI, digital, content and data insights. You’ll translate regional strategies into practical, compliant actions across markets with varying maturity.

You’ll design new capabilities, governance and measurement playbooks, own an integrated framework across brand, media and content, and turn data into a clear performance narrative to inform investment decisions for leadership.