Senior Digital Execution Manager, Region APAC

Novo Nordisk; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

You will partner with Medical & Marketing, leading cross-market teams, managing budgets, and delivering a unified, compliant media plan across APAC.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Media, Data & Analytics or related field.
• Significant senior experience leading integrated media or marketing across multiple markets.
• Proven track record of media strategies delivering brand outcomes and customer value.
• Experience across paid social, search, video, programmatic and omnichannel planning.
• Experience managing budgets, agencies, stakeholders, and APAC negotiations.
• Expertise in measurement, attribution, dashboards, and performance-driven investment.
• Experience in regulated environments with privacy, brand safety, and compliance.
• Experience building teams and aligning central, regional and local stakeholders.
• Professional fluency in English.

Responsibilities

• Translate APAC priorities into annual and campaign media strategies and market playbooks.
• Lead budget setting and scenario planning across multiple scenarios.
• Design channel roles, audience strategy, and buying approaches for efficient reach.
• Oversee agency briefs, negotiations, contracts, and quality assurance.
• Establish a single measurement framework with dashboards and reviews.
• Connect media with PR, KOL/DOL activity, HCP engagement and owned experiences.
• Ensure all media activity complies with Novo Nordisk standards and regulations.

Skills

Media strategy

Integrated planning

Budget management

Measurement & dashboards

Regulatory compliance

Team leadership

English fluency

Education

Bachelor's degree in Marketing/Business/Related

Job description

Your impact begins here As the APAC Media & Performance Lead, you will own the APAC media and performance strategy across priority markets. You will turn brand, audience and business objectives into an integrated, measurable media growth plan – connecting paid, owned and partner channels into one coherent journey. Your impact will show in sharper investment decisions, stronger execution and clear, compliant next steps that help people move towards informed action and lasting health.

What You'll Bring

• A bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or a related discipline.
• Significant senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets, ideally in a regulated and/or consumer health or similarly accountable environment.
• A proven track record of media strategies and investment plans that deliver upper-funnel brand outcomes and lower-funnel action, with clear links to customer & business value.
• Strong experience across paid social, search, video, programmatic, creators/influence and emerging platforms, and how to connect them into an omnichannel plan.
• Experience managing budgets, agency ecosystems, senior stakeholders, commercial negotiations & complex approval processes across APAC markets.
• Expertise in measurement, attribution, experimentation, dashboards & translating performance signals into investment decisions.
• Experience in a regulated environment with high standards for privacy, consent, brand safety, medical/legal/regulatory review & responsible communications.
• Experience building teams, influencing without authority & creating alignment across central, regional & local market stakeholders.
• Professional fluency in English.

Useful, But Not Essential

• Postgraduate qualifications in marketing, digital media, analytics or business.
• Additional APAC market language capability, such as Japanese or Korean.

What You'll Do

• Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs, investment cases and market playbooks.
• Lead budget setting & scenario planning across base, expanded & extension scenarios, quantifying reach, frequency, share of voice, conversion-pathway & brand-lift implications.
• Design channel roles, audience strategy, phasing & buying approaches that balance efficient reach with consideration, search capture & action intent.
• Oversee agency briefs, partner selection, negotiations, contracts, quality assurance, brand safety & delivery against approved plans.
• Establish a single measurement & reporting framework, with optimisation frameworks, dashboards & regular reviews, using incrementality testing, brand lift or MMM to guide investment.
• Connect consumer media with Public Relations (PR), creators, Key Opinion Leaders (KOL)/Digital Opinion Leaderes (DOL) activity, Healthcare Professional (HCP) engagement, eHealth partners & owned experiences, so audiences move from awareness to compliant, informed next steps.
• Ensure all media activity is compliant & responsible, aligned with Novo Nordisk standards, local regulations & disease-awareness guardrails, including non-branded communications.

Who You'll Work With

You will sit within Medical & Marketing, where colleagues connect commercial strategy, medical affairs & brand direction across therapy areas. This position reports to the Director, Consumer Engagement & e-Health. Externally, you will develop agency & partner capability across the region, setting high standards for strategic thinking, delivery quality & commercial stewardship. Working across central, regional & local levels, you will create clarity, move at pace and help teams share what works.

What You Can Expect Here

You will work in an international environment where your expertise shapes decisions across markets. The role offers scope to broaden your commercial perspective, work at the forefront of AI-enabled planning & advanced measurement, and build new skills through cross-market collaboration. You will be trusted to take ownership and make your voice heard, in a team that combines curiosity, collaboration & ambition to create real progress.

Start now

Your impact begins today.